Friday, December 6, 2013

Audio Video Marketing Tips

By Joe Burke


Considering that the first 19-second video was uploaded on April 23rd, 2005, YouTube has radically changed the way people market online now, so in case your business still does not get the audio video marketing movement, then read on.

Sound Video Marketing - a Couple of Jaw Dropping Statistics

* You can find over TWO BILLION views on YouTube daily

* Each and every minute, 24 hours' worth of video is uploaded

* The amount of corporations using display advertisements on YouTube increased 10-fold in 2009 alone

* 79% in the 100 largest businesses on the Fortune 500 list use Twitter, FaceBook, YouTube or corporate blogs to communicate with clients

Shall we continue?

It's true most videos which might be getting uploaded are little ones playing games or recording their cat playing with string, aunt Betty's Christmas cake or the likes. But how are you able to cut out the clutter and use this medium for your businesses' achievement?

Why Use Audio Video Marketing?

You are able to setup a YouTube channel to reflect your brand and engage with others, then add your channel's URL to your web site along with other social media websites. Posting audio and/or video customer testimonials increases credibility.

If your product has any technical or difficult aspects this really is better explained with video. Show somebody demonstrating how you can use your product. Use video as a consumer service tool. If you are continually asked exactly the same questions, direct your customer to a video that explains and answers questions a lot more clearly.

You can make visitors engage with your videos by asking them questions - get their opinions and ask them to leave a comment and respond.

Run a contest - a great method to increase your email marketing list and attract well-qualified leads.

Audios used in marketing takes your printed messages and gives it life by means of the spoken word. Adding moving photos, sound effects along with the likes, tends to make it even more entertaining. You'll be able to skip the video and record your audio marketing message to be delivered by means of podcast. Whole education series might be offered in a Podcast series.

In 2006 there had been 21.2 million blind adults in the United States of America. That's an enormous audience who can only use auditory data.

Marketing, in short, is finding a complication that people are having and providing an option to it or offering them relief from a want that they have in an efficient and convenient way for both you and them.

The use of everyday technology is escalating - the quantity of people accessing the web via their iphones and mobile devices is staggering. Millions of these devices found their way into Christmas stockings in 2011. People use them to gain information and a rising number are utilizing them to make purchases.

Scripting and SEO for Audio Video Marketing

Some people think you can not get backlinks from Youtube - this is not true. Those people simply haven't looked hard enough. There are spots, very small spots, where your site's URL can be placed. In order to drive traffic, you ought to place your URL someplace in your video.

Posting a video or podcast on your site, of course, is an excellent concept. But what about SEO? This really is exactly where careful scripting comes in.

Write your script incorporating your search phrases and then post the script beneath your video or audio presentation. A large number of people will appreciate it.

Based on federal data and published research "anywhere from 37 to 140 out of each 1,000 people in the USA have some sort of hearing loss, a large share being a minimum of 65 years old."

Frankly, that's millions of people. The baby boomer population is also aging and they will quickly be registering with that category.

You can find rumors that YouTube has perfected the technology to listen to and encode what words are getting stated in a video. The search engines will now have the ability to rank a video on it is content relevancy and not just title and description boxes - keep that in mind.

Be sure your business has a solid audio and/or video marketing plan, or you are going to get left behind.

Video could be the cutting edge, but you're not going to acquire a slice of the pie without it, and placing these practical tips for audio and video marketing into practice!




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