Sunday, January 12, 2014

Social Media Marketing: Talk With Customers, Not At Them

By George Winternet


Most people using the internet are familiar with social media sites. However, many business owners haven't yet started using these sites to form relationships with people that lead to increased business. So, take note from this article and see what you can learn to do to market on social media networks.

Add a share button for Facebook near the tops of blog posts. This makes the site convenient for visitors to share with others. They can forward blog posts to their friends. The number of people that have access to your blog greatly increases, and this translates into more visitors who may utilize your services or buy your products.

If you're opening up some social sites, don't forget to invite every friend, relative and acquaintance to come join you. While not everyone may be directly interested in what your company has to offer, it helps to get your name out there. This also allows them to refer others to your company.

Know what it means to converse. What a lot of companies don't realize is that after a customer is done giving feedback, they are actually trying to communicate. So go ahead and pay close attention to any feedback you get from customers, and reply to the best of your ability. The more you are willing to learn from your customers, the more likely they are to reward your efforts with continued loyalty and repeat sales.

Put a "like" link for Facebook on your blog. That way, folks will "like" you on that site. Having this sitting on your blog will let people like your page without having to navigate away from your site. This makes it simple for people and helps expose your presence more.

Mention how much progress you're making on your social media marketing in your postings. This can be done with an article, or a simple post on your Twitter account. Thank your followers for taking an interest in your company and make sure they know how much they are appreciated. This sort of article must quickly be shared.

Provide an easy to use opportunity to subscribe and follow your activity in a highly visible place on your profile. The majority of Internet users make good use of social media sites daily. It only makes sense to set up your website so that Twitter, LinkedIn and FaceBook users can connect with you easily and see all your comments.

You need to respond to customer inquiries as part of any strategy for social media. While it may seem like a small gesture, this could easily make or break your social media campaign. You must also respond to any negative comments you receive online. If you just ignore them, such posts can cause your reputation to suffer. Respond to these comments quickly, find out why the customer is not satisfied, and offer a solution.

If your company's website includes a blog, post the updates from that blog on social media sites. By back-linking to your blog, you will be able to tell your social media followers that you have new content available.

The number of businesses using social networking to connect with consumers is steadily growing. It's becoming more and more important for other businesses to try this strategy as well. If you do not use social media you may lose a lot of money you could have made. Marketing professionals and others can get great results by following the ideas in this piece when developing a social medial marketing plan.




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