There are many business models to choose from when using Facebook. You can use Facebook ads to sell affiliate products or to sell your own products as well, whether it's digital like ebooks, physical products or the currently popular Tee Spring model. However, for the purposes of this article let's focus on one particular Facebook marketing business. The overall business plan is pretty straightforward, utilizing three things - a Facebook Fan page, Facebook Ads, and your own web site.
So, how do you make a Facebook business page work for you? Plenty of time and effort goes into making the business page work. However, it is up to you to create a great layout that is simple to use yet effective. If that sounds hard to do, here are some tips that will help you along the way.
On the web site, you'll post interesting content in your chosen niche. This can be both original content as well as short blog posts that link to the original articles (known as curating content). You want to make your site the go to place for news in the niche. Set up a Facebook Ads "Like" campaign designed to get likes, aka, fans to your fan page. Target those with similar interests to the topic of your fan page.
Give People Something Good - Tell them what they do not know. No one will follow something that is very basic or boring. Instead, they want to learn something new, so you should take advantage of this even though it's not related to your product. Educate the fans, shock them and even motivate them. This will get them sharing your posts and in return get more followers.
Remember the domination of MySpace? Yeah, I didn't think so! Or how Google changed their Adwords policy and instantly put a lot of seven figure affiliate marketers out of business. Create a tab on your fan page where people can give you their email address in exchange for something for free, whether it's a special report, video, podcast, or whatever works in your market.
It's a simple model that can be repeated. It will take some time as well as testing to get a good ad price and in figuring out what type of content your fans will respond to but it's an easy to set up model and is also easy to run.
So, how do you make a Facebook business page work for you? Plenty of time and effort goes into making the business page work. However, it is up to you to create a great layout that is simple to use yet effective. If that sounds hard to do, here are some tips that will help you along the way.
On the web site, you'll post interesting content in your chosen niche. This can be both original content as well as short blog posts that link to the original articles (known as curating content). You want to make your site the go to place for news in the niche. Set up a Facebook Ads "Like" campaign designed to get likes, aka, fans to your fan page. Target those with similar interests to the topic of your fan page.
Give People Something Good - Tell them what they do not know. No one will follow something that is very basic or boring. Instead, they want to learn something new, so you should take advantage of this even though it's not related to your product. Educate the fans, shock them and even motivate them. This will get them sharing your posts and in return get more followers.
Remember the domination of MySpace? Yeah, I didn't think so! Or how Google changed their Adwords policy and instantly put a lot of seven figure affiliate marketers out of business. Create a tab on your fan page where people can give you their email address in exchange for something for free, whether it's a special report, video, podcast, or whatever works in your market.
It's a simple model that can be repeated. It will take some time as well as testing to get a good ad price and in figuring out what type of content your fans will respond to but it's an easy to set up model and is also easy to run.
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