When Google paid $1 billion to buy YouTube several years ago, that decision was actually very logical. Many people didn't understand why Google would make such a big investment into a new company. However they were able to see something that few others did at that time. These days, videos are even more popular than search engine searches.
Every single second of every day, thousands and thousands of minutes worth of video are viewed. Depending on what kind of video you post, it has the potential of going viral. This can drive a substantial amount of traffic to your offers and websites.
But in regard to a sales page, you have to create a video that is not just viral, but is motivating, causing people to want to buy. Here is an overview of what you need to do to create a highly converting sales letter that can help you sell more products every day.
The very first step of the process is to comprehend the benefits your product brings, and then be able to state those clearly in the video. While there are some people who are interested in the product's features, what the product will do for them is far more interesting and exciting. A number of people don't enjoy reading sales letters, especially the longer ones. It doesn't even matter if the letter is written by a top quality writer.
Some people don't enjoy reading sales letters, particularly long written ones, even if they have been created by high paid copywriters. Video has the advantage of being able to use sounds, imagery and connect with people using sensory perception in ways that a written sales letter just can't do. So when you are planning out the video for your sales letter, you want to have it emulate what is written on the sales page. To convey the information, make sure to use a professional speaker and have upbeat music playing in the background.
Although this might appear to be a lot of work, it really isn't all that difficult to do. If you have some kind of video making software such as Camtasia, you can create a very professional video. Also, if you can get a professional voice over made, you will increase the chances that your screen capture PowerPoint presentation will make a high number of product sales for you.
Every single second of every day, thousands and thousands of minutes worth of video are viewed. Depending on what kind of video you post, it has the potential of going viral. This can drive a substantial amount of traffic to your offers and websites.
But in regard to a sales page, you have to create a video that is not just viral, but is motivating, causing people to want to buy. Here is an overview of what you need to do to create a highly converting sales letter that can help you sell more products every day.
The very first step of the process is to comprehend the benefits your product brings, and then be able to state those clearly in the video. While there are some people who are interested in the product's features, what the product will do for them is far more interesting and exciting. A number of people don't enjoy reading sales letters, especially the longer ones. It doesn't even matter if the letter is written by a top quality writer.
Some people don't enjoy reading sales letters, particularly long written ones, even if they have been created by high paid copywriters. Video has the advantage of being able to use sounds, imagery and connect with people using sensory perception in ways that a written sales letter just can't do. So when you are planning out the video for your sales letter, you want to have it emulate what is written on the sales page. To convey the information, make sure to use a professional speaker and have upbeat music playing in the background.
Although this might appear to be a lot of work, it really isn't all that difficult to do. If you have some kind of video making software such as Camtasia, you can create a very professional video. Also, if you can get a professional voice over made, you will increase the chances that your screen capture PowerPoint presentation will make a high number of product sales for you.
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