Thursday, February 26, 2015

Can Online Marketing Companies Support The Puppy Bowl?

By Arthur Williams


Now that the Super Bowl craziness has subsided, I believe that it is time to talk about one of the lesser-known attributes of that very day. I am, of course, referring to the Puppy Bowl, which takes places on TV during that very Sunday. Those who consider themselves animal lovers know all about this event and may even tune in to watch it. For those who are less familiar with this, I believe that it's a topic for any and all online marketing companies to cover.

For those who do not know, the Puppy Bowl is a television program that showcases a group of puppies playing around a makeshift stadium. In order to make the event more legitimate, for lack of a better term, commentators speak over the events of the Puppy Bowl itself. To say that this event is popular would be an understatement. This is further illustrated by the fact that this event has been going strong since 2005, which makes it a Super Bowl season hall mark of sorts.

As firms the likes of fishbat will tell you, the Puppy Bowl has the potential to reach out to a wide audience. You have to consider that a good amount of the Super Bowl viewing audience loves animals, which is why the former program does so well. However, what about those who aren't as into sports but adore animals all the same? This is one of the many reasons why the Puppy Bowl matters, to the perspectives of online marketing companies and the general audience to boot.

Another element of the Puppy Bowl deserves to be covered as well: the Kitty Half-Time Show. After an hour and fifteen minutes have passed, there is a slot of thirty minutes which is allowed for kittens to play on the field. This includes every from scratching posts to balls of yarn, too. I believe that this works because, when you think about it, not everyone can be considered a "dog person." What this does is round things out so that the aforementioned audience can be made that much broader.

There are plenty of reasons why the Puppy Bowl is popular. The obvious inclusion of small animals playing together cannot be disputed, though I'd make the argument that marketing has something to do with it. The Super Bowl is a time for various brands to make their mark, especially on a large scale, so it makes sense for the Puppy Bowl to gain traction. It's a yearly event that gains viewers, and I don't see that changing.




About the Author:



No comments:

Post a Comment