Wednesday, January 10, 2018

Linkedin: Profile Optimization Pointers From Online Marketing Companies

By Rob Sutter


Have you just opened your own LinkedIn profile? If so, it's safe to assume that you'll have to work on completing it with information. You can enter anything from your previous places of employment to the skills that make you a capable employee, but this alone doesn't lead to profile optimization. There are many other elements that online marketing companies can draw attention to. Hopefully the following pointers will help you in this respect.

First, make sure that your LinkedIn profile is accompanied by the right photo. You should include one that exudes professionalism, as this will increase the likelihood of someone clicking on your profile to learn more. The photo in question should depict you, preferably in a professional environment, and it must be of a high level of quality from a resolution standpoint. This is just one of the many ways to go about profile optimization, as the likes of fishbat.com can attest.

Second, think about taking advantage of LinkedIn's publishing platform. What this does is allow you to post longform works on your profile, which can be accessed from all corners of the aforementioned social media network. Of course, you want to make sure that your work has value, not only to your current connections but those you may want to reach out to in the future. The more that you use this platform for publishing content, the better optimized your LinkedIn profile will be.

Third, if you'd like to take your LinkedIn profile to the top from an optimization standpoint, get recommendations from people. For those that don't know, recommendations are testimonials that are left by people that have worked closely with you. Thus, you don't have to rely solely on the experience and skills that your profile shows. Recommendations are held in high regard by LinkedIn users, so it should come as no surprise that they would be beneficial for profile optimization purposes.

These are just a few ways that you can optimize your LinkedIn profile so that it performs as best as possible. Even though there is plenty of effort that goes into this endeavor, the benefits will be worthwhile. The fact that your profile will be more likely to show up in LinkedIn searches is a plus. It's also worth noting that the better you optimize your profile, the better it will perform across different search engines and devices alike.




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