Product promotion is necessary to gain a client base. Prospective customers do not become fully-fledged clients without a little nudging. Direct promotion is very effective. One of the simplest ways is postcard marketing. A piece of aesthetically pleasing cardboard I sent to all potential customers through the post. It is flexible and does not demand too much capital.
Mailing costs are very low. This is the first thing that makes this promotional material inexpensive. The next is equipment. One does not need an elaborate setup to use these. The design can be done using simple Microsoft office applications like publisher or word. One can have a professional do the design but that would attract an additional cost that is not exactly necessary.
Start with a big idea. You should give the customer an incentive to read further and even contact your company. The card should make the prospective customer want to know more about the product. With this approach, if the deal is good a customer will create a need for the product rather than wait until it arises. It could be anything from a discount to coupon rates. There should be a promise of extra value.
The headline s the thing the recipient will see first. It must capture the attention within five seconds Failure to this, the client will read no further. They will probably toss the piece of paper in the trash or use it to wrap chewed gum. The headline should be easy to read and interesting. Twitter insists on the use of 140 characters to convey a message. One should try to limit the number of characters in the same way. This should not be done at the expense of clarity of the message though.
An image is sometimes apt than the words. It is estimated that 65% of the people who encounter promotional materials with both images and written message, retain the information up to three days. The image should be eye-catching and relevant to the message and target audience. The image should not be offensive to any demographic. An offense can sometimes generate attention towards the product. It is said that even bad publicity is good. However, in this case, there is no telling the backlash that will ensue.
There is a lot that one can say about their range of products. If one had it their way, they would introduce their products all at once. Take coca cola for example. The company has a wide range of products. However, a different advertising campaign is done for each product separately. Never will an ad feature both Dasani and Diet Coke. Promotional material should stick to one message.
These little cards are not mailed in envelopes. They arrive bare. The first thing a recipient will see is the message in bold letters. They will encounter the call to action without having to tear through an envelope.
This piece of paper will be the first interaction between the company and prospect. So, endeavor to make the best impression. The paper should be of the absolute best quality. The design should be simple. Intricacies might only distract the prospect and one ends up losing their five seconds.
Mailing costs are very low. This is the first thing that makes this promotional material inexpensive. The next is equipment. One does not need an elaborate setup to use these. The design can be done using simple Microsoft office applications like publisher or word. One can have a professional do the design but that would attract an additional cost that is not exactly necessary.
Start with a big idea. You should give the customer an incentive to read further and even contact your company. The card should make the prospective customer want to know more about the product. With this approach, if the deal is good a customer will create a need for the product rather than wait until it arises. It could be anything from a discount to coupon rates. There should be a promise of extra value.
The headline s the thing the recipient will see first. It must capture the attention within five seconds Failure to this, the client will read no further. They will probably toss the piece of paper in the trash or use it to wrap chewed gum. The headline should be easy to read and interesting. Twitter insists on the use of 140 characters to convey a message. One should try to limit the number of characters in the same way. This should not be done at the expense of clarity of the message though.
An image is sometimes apt than the words. It is estimated that 65% of the people who encounter promotional materials with both images and written message, retain the information up to three days. The image should be eye-catching and relevant to the message and target audience. The image should not be offensive to any demographic. An offense can sometimes generate attention towards the product. It is said that even bad publicity is good. However, in this case, there is no telling the backlash that will ensue.
There is a lot that one can say about their range of products. If one had it their way, they would introduce their products all at once. Take coca cola for example. The company has a wide range of products. However, a different advertising campaign is done for each product separately. Never will an ad feature both Dasani and Diet Coke. Promotional material should stick to one message.
These little cards are not mailed in envelopes. They arrive bare. The first thing a recipient will see is the message in bold letters. They will encounter the call to action without having to tear through an envelope.
This piece of paper will be the first interaction between the company and prospect. So, endeavor to make the best impression. The paper should be of the absolute best quality. The design should be simple. Intricacies might only distract the prospect and one ends up losing their five seconds.
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