There are many reasons why, in the vast world of social media, Tumblr stands out. Everything from the content it offers to the audience that it attracts can't be overlooked, and each quality makes it worth the attention of Long Island advertising agencies. With that said, it may seem difficult to promote an individual or brand on this platform. With these do's and don'ts, such an endeavor will be made that much easier.
DO present yourself as a content specialist or creator. When it comes to Tumblr, "content is king" couldn't be truer. Everything from blog posts and fiction to videos and GIF sets are all the rage on this site, which means that content plays a bigger role than the type of marketing lingo you can spout. By focusing on the material that users want, you'll find advertising on this platform to be considerably easier. Reputable agencies like fishbat will say the same.
DON'T let your content go untagged. To further advertise yourself on Tumblr, make use of tags. These are found at the bottom of every Tumblr post and relate back to the content being shown. Furthermore, they will make the content searchable for you and your user base. If you include tags that simply aren't relevant to what you write, not only will your work be less searchable but your account may not be in the best standing.
DO respond to the asks that your Tumblr blog yields. If you haven't set your blog to receive "asks," which are direct messages by outside users, take the time to do so. In the world of social media, interacting with others is vital. When you're given an ask, you should respond to it as promptly as possible. Many people don't know that this acts as a form of customer service, albeit in a more lighthearted manner given Tumblr's unique presence.
DON'T overlook your competition, no matter how minimal it may seem. For those that feel like they're not getting the most out of Tumblr, it doesn't hurt to look at the competition. What are the types of content they create the most? Are they using paid placements on the site? By better understanding your competition in this respect, you will be able to make beneficial changes to your strategy. Don't outright emulate what you see, though, as there's a good chance you'll copy their shortcomings as well.
DO present yourself as a content specialist or creator. When it comes to Tumblr, "content is king" couldn't be truer. Everything from blog posts and fiction to videos and GIF sets are all the rage on this site, which means that content plays a bigger role than the type of marketing lingo you can spout. By focusing on the material that users want, you'll find advertising on this platform to be considerably easier. Reputable agencies like fishbat will say the same.
DON'T let your content go untagged. To further advertise yourself on Tumblr, make use of tags. These are found at the bottom of every Tumblr post and relate back to the content being shown. Furthermore, they will make the content searchable for you and your user base. If you include tags that simply aren't relevant to what you write, not only will your work be less searchable but your account may not be in the best standing.
DO respond to the asks that your Tumblr blog yields. If you haven't set your blog to receive "asks," which are direct messages by outside users, take the time to do so. In the world of social media, interacting with others is vital. When you're given an ask, you should respond to it as promptly as possible. Many people don't know that this acts as a form of customer service, albeit in a more lighthearted manner given Tumblr's unique presence.
DON'T overlook your competition, no matter how minimal it may seem. For those that feel like they're not getting the most out of Tumblr, it doesn't hurt to look at the competition. What are the types of content they create the most? Are they using paid placements on the site? By better understanding your competition in this respect, you will be able to make beneficial changes to your strategy. Don't outright emulate what you see, though, as there's a good chance you'll copy their shortcomings as well.
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