Debunking The Common Long Island SEO Misinterpretations

By Arthur Williams

One of the most important marketing tactics is search engine optimization, which makes sense given how it helps websites rank. As a business owner, you should want to be seen by as many people on Google, Bing and other search engines as possible. To get started, it's important to understand the common Long Island SEO misinterpretations and the truths behind them. The following information will provide some of the insight you're looking for.

"Keywords should be used in great volume." While this might have been the case five or six years ago, times have changed to the point where quality trumps quantity. What this means is that instead of using the same keywords in each sentence, you should utilize them in a more natural way. Ensure that they're present but able to flow with the content you're providing. This is just one of many tidbits that reputable authorities on marketing like www.fishbat.com can offer.

"It's easy to build or obtain links." This isn't always the case, especially if you wish to build or obtain links of high quality. This can be done in a number of ways, such as getting into contact with third-party websites or creating content for them. You should also know that links and keywords alone won't guarantee SEO results. Other factors such as web design and social media content are influential in their own ways, too.

"I don't need SEO if I work in a competitive field." Just because it may be more difficult for you to gain search engine real estate than it would be for others doesn't mean SEO should be ignored. In fact, there are a few ways to thrive, no matter what field you're involved in. One of the ways to go about this is with long-tail keywords, which are particularly useful for companies that have certain geographical focuses. Don't think that SEO isn't needed, as it may prove to be one of the top-performing services you could ever use.

"Little time will be needed for SEO efforts." This is arguably the biggest misconception about SEO that deserves to be debunked. The truth of the matter - and this is especially true for startups - is that this process requires considerable time. In fact, it can take anywhere from a few months to a year for true progress to be seen. If you're serious about becoming found online, you'll have to devote substantial time to SEO.

About the Author:

If you are interested in hiring an SEO or marketing firm, consult fishbat for details.

What Does A Long Island SEO Audit Entail?

By Arthur Williams

If you're a business owner, you might want to invest in search engine optimization. Before this can be done, though, a specialist is likely to recommend a Long Island SEO audit. This is a process that's designed to evaluate your site, particularly in regard to a website's search engine friendliness. The following pillars of an SEO audit matter, and they come together to create a process that can result in better rankings.

When an SEO audit is performed by a reputable authority like www.fishbat.com, the mobile-friendliness of a website will be one of the first aspects examined. In the mobile age we live in, where practically everyone has access to smartphones, more and more people are accessing the Internet with their devices. As a result, it's expected that websites become responsive so that they accommodate said devices. If this feature is lacking, it will be noted in the audit.

Next, an SEO audit will make note of backlinks. If you're a business owner that's online, one of your SEO goals should be to gain as many relevant links as possible. What's even more important is ensuring that said links come from multiple high-domain platforms. Otherwise, ranking will become more difficult, if not possible. Links remain a prominent factor in SEO, so it goes without saying that dismissing their importance would be an oversight.

Additionally, an SEO audit will assess any performance issues that a site is suffering from. Visit your company's website; do you notice anything off about it? Does it feel like it's taking longer to move from page to the next than it should? Do the on-site images fail to complement its overall layout? Such performance issues negatively impact rankings, as you could imagine, but a thorough audit can make a positive difference.

The final pillar of an SEO audit is a call to action. Now that you know what your business' website is doing right and wrong, an approach must be taken to ensure that the latter is corrected. While it's important to address the issues at hand, it's even more vital to remedy them. This is where a CTA comes into effect, so make note of the issues that are presented and develop a strategy that will, in theory, lead to better SEO.

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To learn more related to SEO, kindly consult fishbat today.

Long Island Advertising: What To Know About Blogging On Tumblr

By Paula Hess

If you're looking to blog on Tumblr, understand that there will be plenty of work involved on your end. Despite the massive audience that this platform has to offer, your content must be geared toward them in a way that's unique from Facebook, Twitter and other such social media networks. If you're willing to give Tumblr a try, as a blogging platform, you may be surprised by the positive Long Island advertising impact it can have. Here is what you should know about the endeavor in question.

If you're serious about blogging on Tumblr for business purposes, images are necessary. One of the unique aspects of this social media platform is its focus on visuals, as posts that are image-heavy tend to perform best in terms of likes, reblogs, and engagement in general. What this means is that while you can write long-form content on Tumblr, it should be accompanied by relevant images as well. This knowledge goes a long way in terms of content creation on the platform.

If your goal is to cover news stories on Tumblr through your blog, focus on the recent ones that users are talking about. You may be able to see the news that's trending based on the users that you follow, which should provide additional insight. The general rule of thumb is that if a story is more than a week old, it may not be worth talking about. This is especially true when you consider how quickly content moves on Tumblr and social media as a whole.

The more that you blog on Tumblr, provided you offer high-quality content, the more engagement that you'll see. What this means is that you should routinely interact with those that either like, reblog, or more importantly, send messages. By consistently interacting with these users, you'll be able to build your reputation further. Tumblr is a social media platform, at its core, which is why it's important to focus on more than blog writing alone.

Lastly, focus on your blog's overall presentation. One of the perks of Tumblr is that blogs can be customized in a number of ways. If you're not satisfied with the social network's collection of themes, you may be able to develop one of your own, provided you have a solid understanding of HTML and coding. Your Tumblr blog should stand out from the crowd, especially if you plan on using it for your business.

About the Author:

If you would care to discover more about blogging and online marketing, please go to fishbat.

3 Little-Known Reddit Tidbits Covered By Online Marketing Companies

By Paula Hess

When you think of social media, what are the names that spring to mind? Along with some of the common answers like Facebook and Twitter, your mind may switch to Reddit. Its reputation as a social networking platform has grown tremendously since it launched in 2005. You might be an active user as well, but this doesn't mean that you know everything about it. These are 3 of the little-known Reddit tidbits covered by online marketing companies.

First, Reddit was founded in 2005 by Alexis Ohanian and Steve Huffman. Having graduated from the University of Virginia the same year as one another, it wasn't long until they founded the aforementioned social media platform. Ohanian studied commerce in college, which Huffman's focus was computer science. These backgrounds helped them create Reddit, which is going strong to this very day.

Reddit is well-known for its litany of subreddits, which span interests from food and travel to gaming and technology, but did you know that this feature didn't go live until more than two years after the site's launch? Before 2008, when Reddit allowed users to create their own subreddits, the site was largely managed by a few people. Given that the site was still relatively new at this point, this should come as little surprise. It's an interesting fact shared by companies like fishbat all the same.

You might also be familiar with Reddit Gold, but did you know that it was originally unveiled in 2010? This membership program offers different benefits, too. For example, by buying "gold," you can customize your interface with different themes. It's also worth noting that it can disable ads, which may be reason enough for some to invest. If you don't feel like spending money on "gold," perhaps another user will gift you some if you provide an insightful, entertaining, or otherwise valuable post.

It's interesting to see just how much information exists about Reddit, including the behind-the-scenes details most aren't aware of. This social media network is among the largest in the world, so it's even more surprising how little-known said information is. The truth remains, though, that Reddit can be a powerful tool in the hands of a business owner. As long as said business owner is willing to learn the ins and outs of the platform, its value will be undeniable.

About the Author:

To learn more about social networking and how it plays into advertising, please contact fishbat.

The Most Important Questions About Long Island Advertising For Beginners

By Arthur Williams

Congratulations: you're in the process of creating your own business and making your mark on the world. No matter what industry you're involved in, being a beginner in the world of startups is a noble endeavor. It's important to get the word out about your products and services, however, which is where Long Island advertising comes into the picture. Here are a few questions that beginners would be wise to ask.

"Do I have to go about marketing on my own?" You don't have to, as there are many agencies, fishbat included, that are designed to help business owners across the board. They will be able to help said business owners increase awareness via social media, develop better websites, and the like. Not only do these efforts help businesses come across as more professional, but they can increase sales too. Simply put, you're not without resources.

"What are the best social media websites for my business?" While it's recommended to be active on various social media websites, you may be curious about the ones that will help your business most. If your goal is to obtain as many likes as possible, Facebook is the way to go. When it comes to selling, LinkedIn is worth checking out. These are just at a few examples that business owners should keep in mind.

"What's so important about SEO?" If you're unfamiliar with search engine optimization, it's essentially the process by which websites are found and ranked in search engine results. Depending on the industry you're in, it may be tougher to rank than you think. This is why it's in your best interest to utilize professional SEO services. These will help you get found courtesy of solid content creation, web design, and a firm understanding of SEO in general.

For those that have been on the fence about investing in Long Island advertising services, or simply didn't know what they were, this information should shed some light on the matter. There's no denying the fact that digital marketing matters, but only when the right strategy is set in place. It will be able to integrate such tools as social media and SEO to great effect. Without marketing, you won't see the results you're looking for. Inquire about digital advertising as soon as possible.

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To discover more regarding Long Island advertising, kindly contact fishbat for details.

4 Benefits Of Writing Workshops For Online Marketing Companies

By Rob Sutter

Have you been writing for years, either professionally or as a hobby on the side? Are you trying to learn the basics after having spent ample time ignoring it? Whatever the case may be, you can rest easy knowing that there are numerous writing workshops that can help you. As a matter of fact, if you're curious about getting involved in one of these in the future, here are 4 reasons why you may want to do so as soon as possible.

One of the benefits of writing workshops to be mindful of, according to agencies like fishbat, is the fact that they're taught by experienced individuals. They understand everything from the basics to the nuances, the latter of which many people don't really know. This level of tutelage will help writers become more confident in their abilities as they take classes. This is just one of the benefits that online marketing companies will understandably draw attention to.

One of the most unique traits of any writer is their voice. Simply put, this is how people convey their thoughts through written content. Everyone has a specific tone that they use, whether they realize it or not, and writing workshops can help you become familiar with yours. When this happens, not only will you be able to find it easier to create work, but you can do so with a heightened sense of confidence as well.

Workshops aren't used solely to teach you about writing, either; they are also designed to show you why it's fun. This can be done with an array of games and contests, some which may appeal to you more than others. For example, freewriting assignments can be done by simply providing attendees with general topics and allowing them to work from that point. This fosters a level of creativity that makes writing even more enjoyable.

Lastly, depending on your personality and goals, your time spent in writing workshops may influence you to teach. One of the most common subjects taught is writing, and it's possible that you will retain much of what you learn, not only throughout these workshops but during your education and life in general. When you have the capabilities to teach others, you have the opportunity to foster other creative minds as well.

About the Author:

Visit fishbat if you are interested in employing an online marketing company.

What Business Owners Should Know About Enterprise Long Island SEO

By Arthur Williams

Apple, Toyota, Berkshire Hathaway - what do companies like these have in common? Simply put, they are names that the average person is likely to know. They are nothing short of well-known and their large scopes mean that they require services that accommodate their sizes. This is where enterprise Long Island SEO comes into the picture. This service is important, to say the least, and here are a few reasons why.

According to names such as fishbat.com, enterprise SEO is a service that's tailor-made for larger companies like the ones mentioned earlier. It's designed to bolster their marketing strategies so that they are more likely to rank for different keywords. As you may imagine, their strategies will be more intricate than those that smaller businesses are accustomed to. Long Island SEO specialists will be able to say the same.

Enterprise SEO is important in the sense that it covers websites with multiple pages. If you were to think of any large corporation, there's a good chance that you will think of a website that features hundreds, or even thousands, of unique pages. Each page must be optimized so that it stands a greater chance of showing up in search. Only enterprise SEO will make this a reality, but it's just one of the many benefits that it offers.

Enterprise SEO focuses on local and worldwide scales alike, too. You may not believe that the former matters, but it's important to note that search engines have been placing more focus on local search than ever before. If a potential customer were to search for a company, they're likely to gravitate toward those that are local. This isn't to say that worldwide search is less important, but both mindsets should work together.

Lastly, and perhaps most important, enterprise SEO helps to build authority over the course of time. No matter how big a company may become, other companies will not only arise in the future but potentially gain market share. One of the ways to combat these changes is with a high level of authority, which is helpful in SEO as well. By continually maintaining and adjusting your strategy, this shouldn't be a concern of yours.

About the Author:

If you'd like to employ a Long Island SEO agency, contact fishbat for information.

Page Loading Do's And Don'ts For Positive Long Island SEO

By Arthur Williams

To get found on Google, Bing and a host of search engines, there are many aspects to take into account. Webpage loading speed is one of the most important, as Long Island SEO experts can attest, and it's possible that your own site is struggling in this respect. If not, there's a good chance that there's room for improvement. With this in mind, here are some do's and don'ts that will help your site provide a smoother user experience.

One of the ways to improve page loading speed, according to companies like fishbat, is by optimizing your images. You can do this by adjusting their respective sizes so that they complement your site from a layout standpoint. It's also worth noting that some file types will process easier than others. JPEGs, for example, take up less space than PNG files. These are just a few ways to optimize the images on your website.

You may also want to go with a more minimal approach from a website standpoint. More and more websites are focusing less on content that's heavy in file size in lieu of more copy. What this means is that text takes precedence, which allows websites to perform better on a number of devices. Given the importance of smartphones beyond communication, this should come as no surprise. By keeping things simple, your site will become speedier.

Cloudflare, BootstrapCDN, and Amazon CloudFront; these are just a few examples of content delivery networks. These collections of servers are designed to provide users with web information, including websites, relative to their geographic locations. Without the right CDN, your site won't load at the optimal speed for someone that could have been a lead. The sooner that you put CDNs to work, the better your website will perform for others around the world.

What about the possibility of multiple website plugins being used? This is another oversight that business owners should be aware of. Even though WordPress, for example, offers add-ons that can improve the user experience, it's possible to go overboard in this respect. What this means is that you should be mindful of the addons you keep active. By doing so, you'll be able to keep your site working at a steady clip, no matter what content is being presented.

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For further information regarding SEO, visit fishbat today!

Long Island Advertising Do's And Don'ts Regarding The Holidays

By Paula Hess

When you think about the holiday season, what are some of the images that spring to mind? Perhaps you'll think about warm drinks, colorful decorations, or presents. For business owners, they may think of opportunities for growth, particularly in regard to marketing. Long Island advertising can have a sizable impact during the holidays, so if you're planning on increasing your efforts, make note of these do's and don'ts as well.

One of the "do's" of holiday marketing, according to companies like fishbat, is to offer deals. If you're in charge of a business that provides products or services, you want to be as competitive as possible. After all, your competitors are likely to boost their own efforts, so standing out from the crowd is essential. By offering such deals as coupons and BOGOs, not only will you bring more people to your business, but they'll be likely to do business with you in the future.

Next, look at opportunities to get involved on a local level. If you were to ask anyone in their late 20s or early 30s what the most important aspect of a business is, they may respond with activity in the community. How exactly does a business give back to others? Do they get involved in charities? Are they inclined to take part in runs? These are just a few examples of smaller activities that, though indirectly, can help with holiday marketing.

What should be avoided, though, is a lack of social media activity. If you're going to make your holiday marketing efforts the best that they can be, it goes without saying that promotion via Facebook, Twitter, and other such platforms is necessary. While this is a great way to get your products and services out in the open, it can help with user engagement as well. After all, it's especially important during the holidays to keep in touch with your consumer base.

It's also worth noting the importance of reporting and tracking progress. No holiday marketing strategy will be entirely foolproof, which is why it's important to know how yours is performing. If you believe that it's not meeting your expectations, you can adjust it on the fly. Perhaps you can spend less money on one service and more on another, especially if you see that the latter is more effective. This is just one of the reasons why tracking progress is vital.

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Kindly contact fishbat for more information regarding what you have just read.

The 4 Benefits Internet Marketing Companies Provide Candy Stores

By Paula Hess

The challenges of running a candy store are numerous. Not only do you have to provide sweets that people will want to try time and time again, but you must be able to drive awareness to your business as well. The latter is where an Internet marketing company can come into play, and to say that it can provide an assist would be an understatement. Here are 4 of the ways that a company like this can benefit stores that specialize in confectionaries.

One of the ways that Internet marketing companies help candy stores is by understanding their brands. What is it that these stores stand for? What are the values that not only owners but employees maintain from day to day? The ability to understand these stores, inside and out, is where the likes of www.fishbat.com thrive. Of course, it's only one of many fields where they will be able to prove their effectiveness.

Social media is another piece of the marketing puzzle that should be taken into account. For instance, if you were to search for Hershey's on Facebook, you'll see that their page is liked by more than 9 million people. Furthermore, it boasts a similar number of followers, meaning that these Facebook users will be able to stay up-to-date with Hershey's-related news. Needless to say, candy store owners would be mistaken not to use social channels.

What about web design, which is one of the most important pieces of the marketing puzzle? For new candy store owners, web design should be viewed as a priority. Not only does a website tell people about the various goods that a candy store has to offer, but it could be built in such a way that people can purchase said goods without leaving the house. The sooner that a high-quality website is created, the sooner that a store owner will see results.

Perhaps the best way that candy store owners can market their businesses is by getting involved in local events. Food festivals are among the most popular in local areas, largely because people can try foods they wouldn't have experienced otherwise. The same logic applies to candy, meaning that store owners should try to get involved in these events as well. The awareness and increased business will prove useful in the long run.

About the Author:

If you'd care to hire an Internet marketing company, contact fishbat today!

3 Reasons Long Island Advertising Agencies Recommend Using Memes

By Arthur Williams

Memes are among the most shared content in digital media. Whether it's an image of an animal, a still shot from a movie, or what have you, memes have become their own separate language of sorts. This is one of the reasons why they appeal to so many people. Did you know, though, that they can also be used for Long Island advertising? Here are the 3 biggest benefits that they will be able to provide for this endeavor.

One of the benefits of memes, from a business standpoint, is the sheer reach that they're capable of. The majority of people that use the Internet tend to lean toward the younger side; these are the ones that are most familiar with popular media. Wouldn't it make sense, then, for businesses to take advantage of such media? This level of reach cannot be understated by fishbat and other such authorities on marketing.

Next, memes have the advantage of being social media-friendly. Anyone that's regularly active on Facebook, Reddit, Tumblr, or some other form of social media has come across more than a few memes. What this means is that such content is right at home on these platforms, so it would make perfect sense for marketers to follow suit. Without social networking capabilities, one's digital marketing efforts won't provide the best results.

The fact that memes are seemingly limitless is worth noting, too. Even though many of these will fade away after a period of time, others will rise to the surface to take their place. The most popular memes tend to come and go, which can be a benefit for marketers. This provides them with a wealth of content that people know. Furthermore, it helps marketers freshen up their strategies so that they remain as effective as possible.

For those that believe that memes can't be used for Long Island advertising, this information should prove otherwise. However, it's not enough to simply post and share them. You must be creative with how they're used. By taking the time to read your audience, not to mention understand the memes that are currently trending, you'll be on your way to making your marketing efforts a little more unique than others.

About the Author:

For additional info regarding Long Island advertising, visit fishbat now.