When you think about the holiday season, what are some of the images that spring to mind? Perhaps you'll think about warm drinks, colorful decorations, or presents. For business owners, they may think of opportunities for growth, particularly in regard to marketing. Long Island advertising can have a sizable impact during the holidays, so if you're planning on increasing your efforts, make note of these do's and don'ts as well.
One of the "do's" of holiday marketing, according to companies like fishbat, is to offer deals. If you're in charge of a business that provides products or services, you want to be as competitive as possible. After all, your competitors are likely to boost their own efforts, so standing out from the crowd is essential. By offering such deals as coupons and BOGOs, not only will you bring more people to your business, but they'll be likely to do business with you in the future.
Next, look at opportunities to get involved on a local level. If you were to ask anyone in their late 20s or early 30s what the most important aspect of a business is, they may respond with activity in the community. How exactly does a business give back to others? Do they get involved in charities? Are they inclined to take part in runs? These are just a few examples of smaller activities that, though indirectly, can help with holiday marketing.
What should be avoided, though, is a lack of social media activity. If you're going to make your holiday marketing efforts the best that they can be, it goes without saying that promotion via Facebook, Twitter, and other such platforms is necessary. While this is a great way to get your products and services out in the open, it can help with user engagement as well. After all, it's especially important during the holidays to keep in touch with your consumer base.
It's also worth noting the importance of reporting and tracking progress. No holiday marketing strategy will be entirely foolproof, which is why it's important to know how yours is performing. If you believe that it's not meeting your expectations, you can adjust it on the fly. Perhaps you can spend less money on one service and more on another, especially if you see that the latter is more effective. This is just one of the reasons why tracking progress is vital.
One of the "do's" of holiday marketing, according to companies like fishbat, is to offer deals. If you're in charge of a business that provides products or services, you want to be as competitive as possible. After all, your competitors are likely to boost their own efforts, so standing out from the crowd is essential. By offering such deals as coupons and BOGOs, not only will you bring more people to your business, but they'll be likely to do business with you in the future.
Next, look at opportunities to get involved on a local level. If you were to ask anyone in their late 20s or early 30s what the most important aspect of a business is, they may respond with activity in the community. How exactly does a business give back to others? Do they get involved in charities? Are they inclined to take part in runs? These are just a few examples of smaller activities that, though indirectly, can help with holiday marketing.
What should be avoided, though, is a lack of social media activity. If you're going to make your holiday marketing efforts the best that they can be, it goes without saying that promotion via Facebook, Twitter, and other such platforms is necessary. While this is a great way to get your products and services out in the open, it can help with user engagement as well. After all, it's especially important during the holidays to keep in touch with your consumer base.
It's also worth noting the importance of reporting and tracking progress. No holiday marketing strategy will be entirely foolproof, which is why it's important to know how yours is performing. If you believe that it's not meeting your expectations, you can adjust it on the fly. Perhaps you can spend less money on one service and more on another, especially if you see that the latter is more effective. This is just one of the reasons why tracking progress is vital.
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