Are you getting the most that you can out of LinkedIn from a business standpoint? If not, you should know that there are numerous advertising options, provided you're willing to invest in them. There's no denying the fact that this professional social media platform matters, but many people don't know that it can actually grow your business. Here are 3 paid ad options on LinkedIn that you might want to use for Long Island advertising.
Display Ads - The most common paid advertising option on LinkedIn is display advertising. These are images or banners that pop up at the side of the screen when you're on the aforementioned social media platform. These are designed to generate attention and clicks, usually toward the business owner's website. Companies such as fishbat will tell you that this is a solid option, especially for those that are looking to increase awareness.
Sponsored Content - Another option worth investing in is sponsored content, which are promotional posts that crop up on newsfeeds. While this option can garner tremendous visibility, it's important to note that this can only be done with the right combination of media. Everything from solid statistics to eye-catching visuals must be accounted for. If your sponsored content is created with care, you'll be pleasantly surprised by its performance.
InMail - If you have a Sales Navigator or some other premium LinkedIn account, you may already know what InMail is. For those that don't, this is a type of paid messaging option that is used to directly reach out to people, whether they've been previously connected to or not. InMail is effective at targeting certain demographics, too. What this means is that this can prove particularly useful for securing new leads.
For those that have been on LinkedIn for quite some time, it's possible that you haven't gotten the most out of it. This is especially true if you're an entrepreneur or business owner, which is why it may be in your best interest to focus on social media. LinkedIn can provide a substantial boost to your marketing, especially with the options for paid promotion discussed here. By taking advantage of the options in question, you'll be able to grow your business that much more.
Display Ads - The most common paid advertising option on LinkedIn is display advertising. These are images or banners that pop up at the side of the screen when you're on the aforementioned social media platform. These are designed to generate attention and clicks, usually toward the business owner's website. Companies such as fishbat will tell you that this is a solid option, especially for those that are looking to increase awareness.
Sponsored Content - Another option worth investing in is sponsored content, which are promotional posts that crop up on newsfeeds. While this option can garner tremendous visibility, it's important to note that this can only be done with the right combination of media. Everything from solid statistics to eye-catching visuals must be accounted for. If your sponsored content is created with care, you'll be pleasantly surprised by its performance.
InMail - If you have a Sales Navigator or some other premium LinkedIn account, you may already know what InMail is. For those that don't, this is a type of paid messaging option that is used to directly reach out to people, whether they've been previously connected to or not. InMail is effective at targeting certain demographics, too. What this means is that this can prove particularly useful for securing new leads.
For those that have been on LinkedIn for quite some time, it's possible that you haven't gotten the most out of it. This is especially true if you're an entrepreneur or business owner, which is why it may be in your best interest to focus on social media. LinkedIn can provide a substantial boost to your marketing, especially with the options for paid promotion discussed here. By taking advantage of the options in question, you'll be able to grow your business that much more.
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