Many times I have read write-ups from different people who think that digital marketing and internet marketing mean the same thing. Well, they are correct at some degree. The two actually are not the same - although the approaches are similar. The truth is, they are not the same animals - and that you should be aware of as a business marketer.
So, let's dig deeper why digital marketing is not equal to internet marketing
Instead of explaining the main difference between the two, I chose to share some insights about the topic from Alex Chris because his explanation about their difference is worth-sharing. In his article he has emphasized that "digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." And then he added that Internet marketing is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing."
The above conception reveals the main difference between that two: digital marketing has a wider scope over internet marketing as the former leverages more marketing platforms, which include mobile and social media, than the latter, which focuses on conventional marketing platforms - search engines, websites.
Leveraging the mobile platforms with digital marketing
As I have said, with digital marketing, reaching business prospects has become more promising as marketers can expand their target by including the mobile audiences. This is important especially today that more and more individuals are utilizing mobile devices both for business and personal use. As a matter of fact, several studies have revealed that there is an exponential growth in number of mobile users worldwide and this trend means more business potentials, beneficial to both marketers and prospects - both can have access to important information even when they are mobile or away from office. Indeed, 27/7 connectivity to the virtual world has reached to its optimum potentials with digital marketing.
Digital marketing - harnessing the power of social media
We acknowledge the fact that search engine marketing, PPC advertising as well as website development for the conventional desktop computer platform play a big role in online marketing success. But because of digital marketing techniques, which include social media campaign across different devices - desktop and mobile - we have opened up a more fascinating opportunity for business success. With social media campaign, marketers have reached another stage of online marketing landscape.
At present, more and more business organizations have realized the importance of digital marketing and its subset component internet marketing, recognizing the fact that they provide a wider horizon to reach prospects and therefore more opportunity for success.
So, let's dig deeper why digital marketing is not equal to internet marketing
Instead of explaining the main difference between the two, I chose to share some insights about the topic from Alex Chris because his explanation about their difference is worth-sharing. In his article he has emphasized that "digital marketing is a broad term that describes a set of marketing processes that utilize all available digital channels to promote a product or service or build a digital brand." And then he added that Internet marketing is "a subset of digital marketing. It is in fact the most important component since the majority of digital marketing activities fall within the boundaries of Internet marketing."
The above conception reveals the main difference between that two: digital marketing has a wider scope over internet marketing as the former leverages more marketing platforms, which include mobile and social media, than the latter, which focuses on conventional marketing platforms - search engines, websites.
Leveraging the mobile platforms with digital marketing
As I have said, with digital marketing, reaching business prospects has become more promising as marketers can expand their target by including the mobile audiences. This is important especially today that more and more individuals are utilizing mobile devices both for business and personal use. As a matter of fact, several studies have revealed that there is an exponential growth in number of mobile users worldwide and this trend means more business potentials, beneficial to both marketers and prospects - both can have access to important information even when they are mobile or away from office. Indeed, 27/7 connectivity to the virtual world has reached to its optimum potentials with digital marketing.
Digital marketing - harnessing the power of social media
We acknowledge the fact that search engine marketing, PPC advertising as well as website development for the conventional desktop computer platform play a big role in online marketing success. But because of digital marketing techniques, which include social media campaign across different devices - desktop and mobile - we have opened up a more fascinating opportunity for business success. With social media campaign, marketers have reached another stage of online marketing landscape.
At present, more and more business organizations have realized the importance of digital marketing and its subset component internet marketing, recognizing the fact that they provide a wider horizon to reach prospects and therefore more opportunity for success.
About the Author:
Roy Van Rivero is an SEO Analyst by profession. He runs a personal blog that discusses search engine optimization and website development topics. He is also a contributor at NetEdge Marketing Blog, which is run by NedEdge Marketing LLC - a Digital Marketing Company headquatered in San Jose, CA. He loves books, garden, and travel - things he does during leisure time.
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