Friday, August 23, 2013

Video Marketing Might Be What Your Missing

By Robert Chastain


Do you own your own business? Are you searching for new techniques for marketing? Video marketing might be the right solution for you. By using the Internet to share videos, you'll reach out to an audience and have a more personal touch in your marketing campaign. Continue reading further to help find the best technique.

Avoid thinking your customers will watch videos longer than 20 minutes. You can go that long only if you're doing a very in-depth how-to video. If you are simply talking to your audience to advertise a deal or keep them up to date, your video should not exceed ten minutes.

Video marketing can be one of best seo tips to interact with your target market. Invite potential and established customers to submit ideas and queries about your brand and products. You can then answer the most popular questions in a series of video clips. Make a contest out of it by giving away some freebies to the customers whose questions you use.

Keep your content interesting. Interesting, fun, newsworthy content keeps people coming back for more information about your business. Using video hosting sites like YouTube can boost your traffic, but having a boring video about your business will not. Viewers want to learn something or get some type of benefit from what they are watching. The surest way to build a subscriber base quickly is to make interesting videos.

Don't dismiss YouTube. This is the starting point for your entire campaign. It doesn't cost anything. It is also one of the highest viewed websites. It is one of the best search engines as far as volume, and it's also the best video site as well.

The most popular type of searches online is finding out how something is done. If you develop a tutorial, you will attract individuals wanting to study that subject, which represents a built-in niche audience for your product or service. If you seem like an authority, people will be interested in seeing what other videos you have.

Be sure to employ the call to action prior to ending your video. Tell the viewers to act fast to get your product as well as where to find it. Provide simple, understandable instructions regarding next steps so that follow-through is fast and easy. Offer an incentive and give a sense of urgency to get viewers to act quickly.

Every day, more and more online users are turning to online video to learn, interact and be entertained. Video marketing is helping many businesses to thrive in this economy. By applying your newly gained knowledge, you can develop a successful video marketing strategy.




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