Anyone that works in Long Island advertising will attest to the importance of social media for business. LinkedIn is no exception, and the way that it allows users to create company pages shouldn't be ignored. You have probably seen a number of these during your time on the site, but have you considered making one of your own? If so, here are a few do's and don'ts that go a long way in developing your own LinkedIn company page.
First, and foremost, include as much information as you can. A LinkedIn company page is only as successful as the information that's included, which means that the more details you can provide, the better said page will perform. Such details include, but aren't limited to, employee numbers and branding materials. These materials go a long way in making a LinkedIn company page feel complete, but there is much more insight that agencies like fishbat can provide.
Another way to get the most out of your LinkedIn company page is to keep it consistent. This is especially true if you invest time and effort in a bevy of social media platforms. If you have certain content that's posted on Facebook, for example, whatever you post on LinkedIn should either match or fall in line with it. What this does is establish your brand, allowing it to appear more consistent in the eyes of those that may be interested in doing business with you.
Now let's discuss a few things to avoid when creating and maintaining a LinkedIn company page. To start, don't forget that all types of content perform at different levels. Video may be ignored, but you'd be surprised by the amount of engagement it yields compared to text and photos. In fact, video may be your best-performing content type, depending on what your business entails. By utilizing a variety of media, your LinkedIn company page will perform better.
What if content isn't routinely published on your LinkedIn company page? If this proves to be the case, it can result in said page taking a substantial hit from a relevance standpoint. Content is one of the driving forces on social media, which means that new posts, entries, and the like should be sent out. Even if a company page is updated every few days per week, provided the content is valuable, rest assured that a positive impact will be made.
First, and foremost, include as much information as you can. A LinkedIn company page is only as successful as the information that's included, which means that the more details you can provide, the better said page will perform. Such details include, but aren't limited to, employee numbers and branding materials. These materials go a long way in making a LinkedIn company page feel complete, but there is much more insight that agencies like fishbat can provide.
Another way to get the most out of your LinkedIn company page is to keep it consistent. This is especially true if you invest time and effort in a bevy of social media platforms. If you have certain content that's posted on Facebook, for example, whatever you post on LinkedIn should either match or fall in line with it. What this does is establish your brand, allowing it to appear more consistent in the eyes of those that may be interested in doing business with you.
Now let's discuss a few things to avoid when creating and maintaining a LinkedIn company page. To start, don't forget that all types of content perform at different levels. Video may be ignored, but you'd be surprised by the amount of engagement it yields compared to text and photos. In fact, video may be your best-performing content type, depending on what your business entails. By utilizing a variety of media, your LinkedIn company page will perform better.
What if content isn't routinely published on your LinkedIn company page? If this proves to be the case, it can result in said page taking a substantial hit from a relevance standpoint. Content is one of the driving forces on social media, which means that new posts, entries, and the like should be sent out. Even if a company page is updated every few days per week, provided the content is valuable, rest assured that a positive impact will be made.
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