If you've been in marketing for years, chances are that you've used a number of services to appeal to wide audiences. One of the oldest, as far as digital media is concerned, is newsletters. Even though they may not be as largely used these days, the truth is that they can make a considerable difference on the business side of things. For a better understanding of newsletters in general, here are some of the most common myths that online marketing companies can clarify.
"Newsletters don't do enough to warrant the effort." This is one of the many misconceptions that the likes of www.fishbat.com can clear up. Did you know, for instance, that newsletter subscribers are more likely to spend time on site? The reason for this is that they're already interested in what the business has to offer. High-quality newsletters are capable of yielding engagement, which means that they, in fact, warrant the effort.
"It doesn't matter what my newsletters show." This is yet another big myth that those who would like to design newsletters should be aware of. "Content is king" may seem like a tired saying, but it remains relevant in digital media. Newsletters are designed to provide value, whether it's in the form of news, information in general, or what have you. If your content lacks this value, then the time you spend on newsletters will be for naught.
"Monthly newsletters are overkill." In fact, monthly newsletters is the norm in modern marketing. One of the reasons for this is that it's not spammy, as you're not flooding email boxes on a daily basis. Furthermore, it will help your core audience remember you, which is especially useful during those times of the year when business is most booming. Don't be afraid to develop monthly newsletters because they will perform best.
"There's more value to be had in longer newsletters." If anything, it's more important to keep newsletters short in length. After all, you want to maintain your audience's attention, which can't be easily done if your content drags on too long. Provide the essentials in a clean, easy-to-follow fashion. By doing so, you'll be able to attract more readers, which will not only positively impact subscriber numbers but your business as a whole.
"Newsletters don't do enough to warrant the effort." This is one of the many misconceptions that the likes of www.fishbat.com can clear up. Did you know, for instance, that newsletter subscribers are more likely to spend time on site? The reason for this is that they're already interested in what the business has to offer. High-quality newsletters are capable of yielding engagement, which means that they, in fact, warrant the effort.
"It doesn't matter what my newsletters show." This is yet another big myth that those who would like to design newsletters should be aware of. "Content is king" may seem like a tired saying, but it remains relevant in digital media. Newsletters are designed to provide value, whether it's in the form of news, information in general, or what have you. If your content lacks this value, then the time you spend on newsletters will be for naught.
"Monthly newsletters are overkill." In fact, monthly newsletters is the norm in modern marketing. One of the reasons for this is that it's not spammy, as you're not flooding email boxes on a daily basis. Furthermore, it will help your core audience remember you, which is especially useful during those times of the year when business is most booming. Don't be afraid to develop monthly newsletters because they will perform best.
"There's more value to be had in longer newsletters." If anything, it's more important to keep newsletters short in length. After all, you want to maintain your audience's attention, which can't be easily done if your content drags on too long. Provide the essentials in a clean, easy-to-follow fashion. By doing so, you'll be able to attract more readers, which will not only positively impact subscriber numbers but your business as a whole.
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