Wednesday, June 19, 2013

The Key To Building A Profitable Affiliate Marketing Business

By James Kupe


If you are thinking about building an affiliate marketing site, how do you decide which topic to focus on out of all of the alternatives you have available to you, and then how do you maximize the profitability of your site? Because there are simply millions of topics you could potentially write about, it's really hard to decide.

The first step to building a profitable affiliate business is to choose a topic that is evergreen, and has year-round demand from people who are already buying products and services online. But instead of trying to duke it out with the big sites that have been around for years, you'll want to look for a smaller niche within that broader market.

What you are looking for is a tiny group of people who are passionate about their topic. If you can brand yourself as an expert in the eyes of these people (more on this later), they are going to be happy to follow your advice, and buy the products and services you recommend as an affiliate. And because they tend to spend a lot of money on the things that give them pleasure, you can make a great living as an affiliate marketer very easily. It also helps if you're interested in that topic yourself, because you'll be able to write from the heart, and your readers will respond to that by letting you into their lives and their community.

For your domain name, you could start off with a generic name that covers the entire niche, and build your site out one topic at a time if you wanted to. Then reformat the site later on as you add more topics. The problem with this approach is that it can take a long time to get your site to where it's making any money. A better way to go is to start off with a very specific niche market that has a crowd of passionate people looking for (and buying) information and other products, and build a website around that.

Becoming an expert in a niche you are interested in is one of the fastest ways to build a very profitable affiliate marketing business. You can become an expert very quickly if you aren't already by visiting sites like Udemy, or watching videos on Youtube. Of course, there's always the old way of doing it, which is by reading books written by other experts. If you read half a dozen of the most popular books on just about any subject, you'll know more than the vast majority of people in virtually any niche market.

It's fairly easy to position yourself as an expert in just about any market. Get involved in the conversation on the top blogs and forums, give helpful advice, and within a short time you'll be seen as one of the go-to people in that niche. And how do you know what products you should be offering your readers? The easiest way to do that is to survey them, ask them exactly what they want, and then give (or at least sell) it to them. If the products you offer help people get from where they are now to where they want to be, you've probably got a winner on your hands. Of course, you've got to be careful that you don't bombard your readers with product promotions all the time. If you give them good content regularly, and throw in the occasional affiliate offer, you should be able to build a very profitable affiliate business that lets you sack your boss and work from home.




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