I think that E3 has the potential to bring together all kinds of gamers, which is something you can't say about other events. This trade event is to video game press what Mario is to gaming in general; it's one of those names that you simply cannot miss. It's where announcements are made to a wide audience so that everyone will be able to hear them. However, one has to consider the presence of various strategies, with online marketing being seen amongst the litany of them.
With E3 housing many companies over the week, there are some which will have more attention than others. If you're talking about the two most prominent, you can argue that Sony and Microsoft alike can stake that claim. They have consoles on the horizon and it's up to them to relay as much news about them to the masses as possible. If you're talking about the company I am more concerned with, though, it would have to be Microsoft and there are reasons for this.
I think that Sony and the PlayStation 4 haven't gained my attention because of the lack of details. We all know that the console is on the horizon but who's to say whether or not it will be successful? We haven't heard much in the way of DRM that will do more to hinder gaming experiences than help them. I will be the first one to cast aside the choice if such news comes into fruition, though, so don't think that I am favoring one name over another for no good reason.
If there's any one company that should be changed through online marketing, it would have to be Microsoft. I've said it many times recently but this company has had the worst stroke of luck when revealing details about the console. It seems like there is more within the console that appeals to companies than it does to help sway gamers to its side. When it comes to this kind of business, firms like fishbat will agree that the audience should be the number one priority.
I hope that more people keep their eyes on E3 because it's where the most announcements in terms of gaming in general will be made. In fact, I'm sure that there will be an audience for this trade fair several years down the road, if the industry can continue strong. In terms of the best platform to reach an audience, I'm sure that those in online marketing can speak positively about E3. When you speak out, you want to make sure that there are as many people listening as possible.
With E3 housing many companies over the week, there are some which will have more attention than others. If you're talking about the two most prominent, you can argue that Sony and Microsoft alike can stake that claim. They have consoles on the horizon and it's up to them to relay as much news about them to the masses as possible. If you're talking about the company I am more concerned with, though, it would have to be Microsoft and there are reasons for this.
I think that Sony and the PlayStation 4 haven't gained my attention because of the lack of details. We all know that the console is on the horizon but who's to say whether or not it will be successful? We haven't heard much in the way of DRM that will do more to hinder gaming experiences than help them. I will be the first one to cast aside the choice if such news comes into fruition, though, so don't think that I am favoring one name over another for no good reason.
If there's any one company that should be changed through online marketing, it would have to be Microsoft. I've said it many times recently but this company has had the worst stroke of luck when revealing details about the console. It seems like there is more within the console that appeals to companies than it does to help sway gamers to its side. When it comes to this kind of business, firms like fishbat will agree that the audience should be the number one priority.
I hope that more people keep their eyes on E3 because it's where the most announcements in terms of gaming in general will be made. In fact, I'm sure that there will be an audience for this trade fair several years down the road, if the industry can continue strong. In terms of the best platform to reach an audience, I'm sure that those in online marketing can speak positively about E3. When you speak out, you want to make sure that there are as many people listening as possible.
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