For most people, deciding on what to send to their email subscribers can be really difficult. To get people to buy your products or services, without getting them offside to the point that they unsubscribe, what ratio of information, articles, tips, and sales offers do you send them? Here's a magic email sequence you can use right away that could easily double the number of sales you make by email.
The first message you should send to new subscribers is to thank them for trusting you with their email address. It's also a good idea to and remind them that they've made a good decision by joining your list. In that same message, start showing them how they use your product to get from where they are right now, to where they'd like to be. If you can show people how your product is the solution they've been looking for, they're going to be hard pressed not to buy from you.
Once you've sent an initial series of three or four emails following this format, with an offer at the end to buy your product, but they haven't purchased yet. What's next? What follows is an ideal message sequence you could send to your readers that contains some very powerful physiological triggers which virtually force people to buy from you. They simply can't help themselves if your product does indeed help them to solve their problem.
1. In the next email you send to your readers, you should focus on one of the main problems your product helps people solve, and mention how bad it is to have the problem in the person's life. Remind them about the pain they are experiencing because of this problem, and they will probably realize they need to do something and fix it.
Finish your message by briefly mentioning that tomorrow you will give them the solution to the problem, and they can look forward to that message. You are opening a loop in your reader's mind by doing this, and that is going to force them to anticipate your next message because it contains a solution to their problem.
2. In your next message, you close the loop for your readers by showing them how your product solves the problem they have. If you create some kind of irresistible offer, you'll see a bunch of sales come in as soon as people read your message.
3. In your third message a few days later, highlight another problem your product helps to solve. Talk about this new problem, and make readers who have this problem start to feel the need to solve it right away. Then in the next message, give them the solution again and show how their lives will be changed by owning your product. Then do this with every problem your product helps to solve. Simply rinse and repeat.
Anybody with an email database can use this idea to make a whole lot of extra sales. After somebody subscribes, follow up with a few messages showing different ways they can use your product to solve their problem. If they haven't purchased, use this problem/solution format until they order. That's all there is to it.
The first message you should send to new subscribers is to thank them for trusting you with their email address. It's also a good idea to and remind them that they've made a good decision by joining your list. In that same message, start showing them how they use your product to get from where they are right now, to where they'd like to be. If you can show people how your product is the solution they've been looking for, they're going to be hard pressed not to buy from you.
Once you've sent an initial series of three or four emails following this format, with an offer at the end to buy your product, but they haven't purchased yet. What's next? What follows is an ideal message sequence you could send to your readers that contains some very powerful physiological triggers which virtually force people to buy from you. They simply can't help themselves if your product does indeed help them to solve their problem.
1. In the next email you send to your readers, you should focus on one of the main problems your product helps people solve, and mention how bad it is to have the problem in the person's life. Remind them about the pain they are experiencing because of this problem, and they will probably realize they need to do something and fix it.
Finish your message by briefly mentioning that tomorrow you will give them the solution to the problem, and they can look forward to that message. You are opening a loop in your reader's mind by doing this, and that is going to force them to anticipate your next message because it contains a solution to their problem.
2. In your next message, you close the loop for your readers by showing them how your product solves the problem they have. If you create some kind of irresistible offer, you'll see a bunch of sales come in as soon as people read your message.
3. In your third message a few days later, highlight another problem your product helps to solve. Talk about this new problem, and make readers who have this problem start to feel the need to solve it right away. Then in the next message, give them the solution again and show how their lives will be changed by owning your product. Then do this with every problem your product helps to solve. Simply rinse and repeat.
Anybody with an email database can use this idea to make a whole lot of extra sales. After somebody subscribes, follow up with a few messages showing different ways they can use your product to solve their problem. If they haven't purchased, use this problem/solution format until they order. That's all there is to it.
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