Thursday, August 1, 2013

How To Establish Yourself As A Leader In Your Affiliate Business Using Video Marketing

By Howe Russell


In the business world, finding an inexpensive advertising resource is almost like gold dust. However, many budding entrepreneurs are shocked to learn that one of these inexpensive methods is a website they use all the time - Youtube. With countless affiliate marketers already using Youtube to promote business opportunities including Empower Network and Primerica, this is undoubtedly one of the most effective ways to build your home business on a budget.

As well as being free to use, video networking sites are also very popular. Traffic is incredibly high on services like Youtube and Dailymotion, providing you with an instant audience for your chosen niche.

With so many affiliates and entrepreneurs failing to make the most of the extreme power which can be gained from an effective video marketing campaign, the door is wide open for those who are not afraid to try new approaches at building their brand.

Of the small percentage of affiliate marketers who do already use videos to build their brand, very few are doing it efficiently enough to see any long term results. Here is a checklist of the top ingredients for a successful Youtube channel:

* Don't mix your content. Select your niche and dominate it.

* Use the power of interaction with your followers.

* Learn how to use keywords to dominate your chosen search results.

* Connect with your audience by helping them to succeed.

* Commit to providing fresh content on a regular basis.

By getting these five principles in place and being consistent in your efforts to uphold them, you will be able to build a substantial following within any niche via video marketing services such as Youtube and Dailymotion. Here are the principles with an explanation of each one:

* Don't mix your content. Select your niche and dominate it.

If your channel is split between multiple niches it will be more difficult for you to establish yourself as a true specialist in your chosen area. This means you should stop uploading family videos or sports related content to your channel if it's primary mission is to promote your home based business. []

* Use the power of interaction with your followers.

Unlike times gone by where Youtube would rank videos based on how many people liked them or added them to their favorites, it's now a much more complex affair. Encouraging your viewers to share your content with their social media profiles is one of the best ways to boost your following as well as your video ranking.

* Learn how to use keywords to dominate your chosen search results.

Taking the time to understand the importance of keywords is vital to success on websites like Youtube. You cannot achieve domination within your niche if you are neglecting to add relevant keywords to your content. Try to keep them down to three per video, this ensures your videos are specific to their topic and can enjoy higher rankings in search results.

* Connect with your audience by helping them to succeed.

The easiest way to succeed is to help others do the same thing. People won't follow you if you are merely uploading sales pitches and trying to persuade them to buy things from you. The rules of business still apply, so trust plays a major role. In order for people to be prepared to buy anything from you or join a business you recommend, they need to be able to trust you. By uploading helpful videos for other affiliate marketers, you will be able to build that trust.

* Commit to providing fresh content on a regular basis.

Uploading regular content is one of the main factors in developing a successful Youtube channel. This allows you to consistently grow your audience as well as develop a reputation as somebody who isn't going to disappear overnight. You do not need to upload a new video every day, but once per week would be a good idea.

Affiliates using companies like Primerica and Empower Network can benefit greatly from effective video marketing because the vast majority of people in this industry overlook it. Sometimes, the best marketing methods are actually the free ones which are widely available to the masses.




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