To convince your audience about the ideas that you have which can make a good impact to the company's assets, a marketing presentation is being done. This needs some tools and techniques that will help to carry out an effective explanation and for your proposed ideas to stick into the minds of your listeners. You can begin with sharing your aims on improving the business which is to be followed by revealing and further elaborating the marketing ideas that you have in mind.
Factors in Presentations
The characteristics of an excellent marketing presentation include the outstanding plan, organized format, the short and long term goals and other things that may catch the interest of the panel. Before starting, keep in mind that you have to KISS or keep it short and simple. Time is a crucial thing for people around the marketing area and it is the norm for them to have other things to do aside from attending your presentation. By making use of KISS, you can save more time to answer questions from your audience and make everything clear. Avoid beating around the bush and discussing on stray items. Be sure that you have the full attention of the board while you have the floor.
You also have to remind yourself about the four Ps in marketing presentation. The first one is for product and it guides the marketer to provide a description to their listeners and inform them as to why it is important for the market. The second P stands for price and this is being set on a certain level. Next P talks about position of market or the focus of campaign while the last P which is place, answers the question as to where the products or services will be distributed.
Things to Do
Gathering information is the first thing to do before the conference or presentation. Conduct a research about the facts and present it to your listeners. You cannot expect for people to believe you with plain words especially if you will be talking about numbers. Provide information about statistical data, survey results and market trends. Use comparison and historical data to make the presentation more credible.
Making use of visuals will make your presentation a lot more convincing. Use different office applications and provide your audiences with graphs, slideshows, pictures, flow charts, pie charts and animated characters. Design them to explain them some trends or data about sales growth and decline or making a comparison between ratings of your company and its competitors. Try sharing some stories that will help you explain the situation or importance of the content of your presentation.
Factors in Presentations
The characteristics of an excellent marketing presentation include the outstanding plan, organized format, the short and long term goals and other things that may catch the interest of the panel. Before starting, keep in mind that you have to KISS or keep it short and simple. Time is a crucial thing for people around the marketing area and it is the norm for them to have other things to do aside from attending your presentation. By making use of KISS, you can save more time to answer questions from your audience and make everything clear. Avoid beating around the bush and discussing on stray items. Be sure that you have the full attention of the board while you have the floor.
You also have to remind yourself about the four Ps in marketing presentation. The first one is for product and it guides the marketer to provide a description to their listeners and inform them as to why it is important for the market. The second P stands for price and this is being set on a certain level. Next P talks about position of market or the focus of campaign while the last P which is place, answers the question as to where the products or services will be distributed.
Things to Do
Gathering information is the first thing to do before the conference or presentation. Conduct a research about the facts and present it to your listeners. You cannot expect for people to believe you with plain words especially if you will be talking about numbers. Provide information about statistical data, survey results and market trends. Use comparison and historical data to make the presentation more credible.
Making use of visuals will make your presentation a lot more convincing. Use different office applications and provide your audiences with graphs, slideshows, pictures, flow charts, pie charts and animated characters. Design them to explain them some trends or data about sales growth and decline or making a comparison between ratings of your company and its competitors. Try sharing some stories that will help you explain the situation or importance of the content of your presentation.
About the Author:
Check out this link here for great marketing resources and follow this link for a personal view of online marketing by an SEO practitioner.
No comments:
Post a Comment