Digital marketing is considered one of the most promising marketing techniques nowadays as it has grown dramatically in the recent years, giving businesses an opportunity to reach even wider prospects. In fact, according to the study conducted by Gartner on U.S. digital marketing spending in 2013, companies will have spent USD 25 million in every USD 1 billion in revenue at the end of 2013.
If you are running a business and if you want to bring your marketing efforts to the next level then you should consider digital marketing as part of your overall marketing strategies. And to give some useful insights, consider the following items I have shared here below:
Website - this is one of the platforms that every business should have; this is a place online where you have full control, which gives you an opportunity to establish a clear, detailed information about your business. Remember, no matter where on the Internet world you find your a prospect, conversions usually happen on a website. So, if you still don't have a business website, better have one as soon as you can.
Mobile - in 2017, the number of smartphone users in the U.S. alone is predicted to hit 207 million, which means about 2/3 of the countries total population will be browsing online through mobile devices. Therefore, your marketing effort must go beyond the conventional platform (i.e. desktop computers) by making your online marketing campaign compatible to mobile devices; you can start it by making your website compatible across various platforms.
SEO and SEM - this means harnessing the potential of search engines for your business success; this should be part of your digital marketing effort. Search engine optimization is meant to increase your website's presence in search engine organic search results while search engine marketing could include the keyword-based advertising (e.g. AdWords Ads displayed on search results).
Social media - is considered by many as the new search engines -- a connotation that makes sense -- since a number of social media platforms feature functions like search engines. Moreover, the number of social media users, which has hit the billion mark, means that there is a huge market waiting to be tapped. Thus, investing in social media should be part of your overall digital marketing plan.
Analytics - a very important component in every digital marketing campaign as this will tell you whether or not all your efforts have been effective or not in a certain period of time. You can make use of several tools - and some of them are free - to measure important campaign statistics, including conversions and conversion rates, where the prospects/customers are coming, as well as the demographics.
If you are running a business and if you want to bring your marketing efforts to the next level then you should consider digital marketing as part of your overall marketing strategies. And to give some useful insights, consider the following items I have shared here below:
Website - this is one of the platforms that every business should have; this is a place online where you have full control, which gives you an opportunity to establish a clear, detailed information about your business. Remember, no matter where on the Internet world you find your a prospect, conversions usually happen on a website. So, if you still don't have a business website, better have one as soon as you can.
Mobile - in 2017, the number of smartphone users in the U.S. alone is predicted to hit 207 million, which means about 2/3 of the countries total population will be browsing online through mobile devices. Therefore, your marketing effort must go beyond the conventional platform (i.e. desktop computers) by making your online marketing campaign compatible to mobile devices; you can start it by making your website compatible across various platforms.
SEO and SEM - this means harnessing the potential of search engines for your business success; this should be part of your digital marketing effort. Search engine optimization is meant to increase your website's presence in search engine organic search results while search engine marketing could include the keyword-based advertising (e.g. AdWords Ads displayed on search results).
Social media - is considered by many as the new search engines -- a connotation that makes sense -- since a number of social media platforms feature functions like search engines. Moreover, the number of social media users, which has hit the billion mark, means that there is a huge market waiting to be tapped. Thus, investing in social media should be part of your overall digital marketing plan.
Analytics - a very important component in every digital marketing campaign as this will tell you whether or not all your efforts have been effective or not in a certain period of time. You can make use of several tools - and some of them are free - to measure important campaign statistics, including conversions and conversion rates, where the prospects/customers are coming, as well as the demographics.
About the Author:
Roy Van Rivero is an SEO Analyst by profession with more than 5 years of experience in the industry. He make use of his experience in writing a number of topics about Internet marketing, including digital marketing. He works for NetEdge Marketing, LLC - a digital marketing company in San Jose CA.
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