To say that Nintendo has churned out quite a bit of news recently is nothing short of an understatement. Fans of the company have been happy to see that there has been an official price drop on the Wii U home console, which should entice more individuals to pick it up in time for the holidays. However, there has been another bit of news that not many people were expecting: the Nintendo 2DS. Can this somewhat new platform gain the attention of a social marketing coach?
Upon seeing the Nintendo 2DS for the first time, my reactions were not unlike those of the general gaming public. I found myself wondering what use anyone would have for a supposed handheld that you could not flip closed like the DS platforms of the past. It appeared to be nothing more of a hindrance to have this slab of sorts on your person. How would you be able to store it in such a way that would be convenient without scratching the screens entirely?
I started to bring another level of focus onto the subject of the 2DS, though, and began to see certain aspects more clearly. After all, this is the kind of platform that is meant for children and one would be able to see this due to its slab-like design. Because it cannot close, it doesn't have the issue of the hinges which can become broken by children who typically are not that great when it comes to taking care of their belongings. It's clear that its design is meant to be more solid.
Another way that it is seen as child-friendly is due to the exclusion of the 3D technology that has been the initial point of the 3DS. Keep in mind that, when the 3DS was first out on the market, a number of reports came to the surface, citing the system's potential to negatively impact the eyesight of children. The fact that the 3D has not been included should be considered a good PR move, as a social marketing coach may observe. Like authorities such as S.M.M.C. would reemphasize, the 2DS is not meant for all.
I don't think that Nintendo will ever be able to shake the image of being a more child-friendly company, no matter how hard it will try. However, I think that this is for the best, seeing as how Nintendo apparently goes for all audiences. The inclusion of the 2DS, in my mind, is an attempt to bring a number of younger gamers into the portable scene without the aforementioned risk of glasses-free 3D. I can definitely see where such a system would be seen as an attractive commodity.
Upon seeing the Nintendo 2DS for the first time, my reactions were not unlike those of the general gaming public. I found myself wondering what use anyone would have for a supposed handheld that you could not flip closed like the DS platforms of the past. It appeared to be nothing more of a hindrance to have this slab of sorts on your person. How would you be able to store it in such a way that would be convenient without scratching the screens entirely?
I started to bring another level of focus onto the subject of the 2DS, though, and began to see certain aspects more clearly. After all, this is the kind of platform that is meant for children and one would be able to see this due to its slab-like design. Because it cannot close, it doesn't have the issue of the hinges which can become broken by children who typically are not that great when it comes to taking care of their belongings. It's clear that its design is meant to be more solid.
Another way that it is seen as child-friendly is due to the exclusion of the 3D technology that has been the initial point of the 3DS. Keep in mind that, when the 3DS was first out on the market, a number of reports came to the surface, citing the system's potential to negatively impact the eyesight of children. The fact that the 3D has not been included should be considered a good PR move, as a social marketing coach may observe. Like authorities such as S.M.M.C. would reemphasize, the 2DS is not meant for all.
I don't think that Nintendo will ever be able to shake the image of being a more child-friendly company, no matter how hard it will try. However, I think that this is for the best, seeing as how Nintendo apparently goes for all audiences. The inclusion of the 2DS, in my mind, is an attempt to bring a number of younger gamers into the portable scene without the aforementioned risk of glasses-free 3D. I can definitely see where such a system would be seen as an attractive commodity.
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