Search Engine Optimization (SEO) is increasingly important these days, as more businesses struggle to secure the highest ranking possible on Internet search engine results. Internet marketing is a fiercely competitive world, and if your business's website is not optimized for maximum web exposure, it will, literally, fall behind the many websites that are. If you want to land your webpage on the coveted first page of search engine results, there are some things you can do to improve your chances by optimizing the site itself (on page), and the off-site direct links (off page). Follow these on and off page search engine optimization tips:
On page:
Provide a unique, catchy and content-rich title for every page. These two, the title and description are very crucial in making the site tick in the online business. This means that the title and its description should contain the most important keyword phrase and the description should contain at least seventy words.
Prioritize your heading keywords. Use keywords in your headers in order of priority (H1 - H3). Crawlers use header keywords to identify important content.
The URLs of your site should have targeted keywords. Each page of your site should have a short, static URL of its own.
Be careful not to overload content with too much keywords and he density should at least be between two and five percent. Too much of it can cause a backfire and will result to low search engine rankings.
Off page:
Distribute articles to other sites. Articles that you submit to outside sites for publication should have a link back to your site, and are a great and free way to optimize your site's search engine presence.
Build an Internet presence outside of your site. This involves creating pages on social networking sites and bookmarking sites in order to drive more traffic to your site. Facebook, Linkedin, Youtube, Digg, Delicious and StumbleUpon are good places to start.
You can also strengthen online presence by having your site listed on applicable directories. This means creating a back link on many directories as you can provided all these will be part of a link building campaign.
Post comments on blogs. Commenting on blogs that somehow pertain to your business's service or product is a great way to speak to online users who are specifically interested in your trade or industry. Be sure to add quality comments and include a back link to your site.
On page:
Provide a unique, catchy and content-rich title for every page. These two, the title and description are very crucial in making the site tick in the online business. This means that the title and its description should contain the most important keyword phrase and the description should contain at least seventy words.
Prioritize your heading keywords. Use keywords in your headers in order of priority (H1 - H3). Crawlers use header keywords to identify important content.
The URLs of your site should have targeted keywords. Each page of your site should have a short, static URL of its own.
Be careful not to overload content with too much keywords and he density should at least be between two and five percent. Too much of it can cause a backfire and will result to low search engine rankings.
Off page:
Distribute articles to other sites. Articles that you submit to outside sites for publication should have a link back to your site, and are a great and free way to optimize your site's search engine presence.
Build an Internet presence outside of your site. This involves creating pages on social networking sites and bookmarking sites in order to drive more traffic to your site. Facebook, Linkedin, Youtube, Digg, Delicious and StumbleUpon are good places to start.
You can also strengthen online presence by having your site listed on applicable directories. This means creating a back link on many directories as you can provided all these will be part of a link building campaign.
Post comments on blogs. Commenting on blogs that somehow pertain to your business's service or product is a great way to speak to online users who are specifically interested in your trade or industry. Be sure to add quality comments and include a back link to your site.
About the Author:
It's no question that Search Engine Optimization is both necessary and useful to your business's Internet marketing success. Optimize your site now and make it big! You can choose to do it yourself, or go to an expert in search engine optimization.
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