When building websites designed to rank well on the search engines, you must comply with certain aspects of SEO strategies to weigh the odds in your favor. It's unfortunate that many people do not understand the basic rules in regard to what the search engines expect when it comes to ranking your website, and your webpages, high in the listings.
Put your keyword in your permalinks: Set your links to post name. Make sure that your keywords are in the first three to five words of your URL. The easiest way to do it is by putting your keyword at the beginning of your post's title. Put your keyword in the title: A study done by Moz.com showed that web pages that have keywords at the beginning of the title tag rank better than web pages that don't.
Proper Silo Structure: In order to rank well, websites that are created today, especially if they are large, need to have a proper silo structure. A silo simply references the categories by which all of your posts are made each day. Each silo must represent a particular subcomponent of the primary niche you are targeting. The articles that you post should not only be unique in every way, but must adhere to the confines of the silo itself. An example of this would be creating a weight-loss site, and having a specific category called dieting.
The earlier you do it, the better it is for your website. You shouldn't necessarily define success as getting on top of search engines for a list of keywords, but rather as increasing your traffic and your conversions. Search volume estimators aren't accurate anyway, so it's harder and harder to have any clue about what could be the best term to focus your SEO efforts on. It's much productive to focus on retaining your visitors and leading them through your sales funnels, so that they do whatever action you need them to.
Briefly, the on-page SEO of 2014 is focused on improving the user experience and interaction with your brand. Structured data markup will be a great help in this process, as it will enable users and search engines to know what your text is about without having to interpret it word by word.
Put your keyword in your permalinks: Set your links to post name. Make sure that your keywords are in the first three to five words of your URL. The easiest way to do it is by putting your keyword at the beginning of your post's title. Put your keyword in the title: A study done by Moz.com showed that web pages that have keywords at the beginning of the title tag rank better than web pages that don't.
Proper Silo Structure: In order to rank well, websites that are created today, especially if they are large, need to have a proper silo structure. A silo simply references the categories by which all of your posts are made each day. Each silo must represent a particular subcomponent of the primary niche you are targeting. The articles that you post should not only be unique in every way, but must adhere to the confines of the silo itself. An example of this would be creating a weight-loss site, and having a specific category called dieting.
The earlier you do it, the better it is for your website. You shouldn't necessarily define success as getting on top of search engines for a list of keywords, but rather as increasing your traffic and your conversions. Search volume estimators aren't accurate anyway, so it's harder and harder to have any clue about what could be the best term to focus your SEO efforts on. It's much productive to focus on retaining your visitors and leading them through your sales funnels, so that they do whatever action you need them to.
Briefly, the on-page SEO of 2014 is focused on improving the user experience and interaction with your brand. Structured data markup will be a great help in this process, as it will enable users and search engines to know what your text is about without having to interpret it word by word.
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