On the surface, it doesn't seem like there is much of any difference between "fanbases" and "audiences." After all, the both of them entail groups of people that are interested in one form of media over another, which is a point that cannot be argued against. With that said, though, there seems to be differences, if a recent article about YouTube is anything to go by. It might signal a shift in terms of how viewers are appealed to but will Internet marketing companies agree with such a point?
According to a publication on the Guardian, YouTube is stressing to its content creators that they should build "fanbases" as opposed to the audiences, the reason being that fanbases choose what it is that they would like to watch. Audiences, on the other hand, apparently tune in whenever it is that they are told to. While it is a fair point to make, I do not know if it is entirely accurate. However, when you look at the ways in which a group of fans interact, it might more accurate than any of us imagine.
Speaking as someone who considers himself a Tumblr aficionado of sorts, I have seen events like live-blogging done in tremendous amounts. For example, whenever a new episode of a TV show comes on the air, it's not out of the question to see people continually blog about poignant events during every episode. Even though TV shows end in terms of episodes, it's not like they ever truly see conclusions. After all, fanbases keep various forms of media alive, as Internet marketing companies can attest to.
I do have one concern that the article brought to my attention, however, and it was one that was focused on the gearing of content based on interests. It's important to keep in mind that the suggestion of certain videos can come across as intrusive, according to many Internet marketing companies. What has to be done is more organic engagement, which is an important factor associated with firms like fishbat. The content shouldn't be so much in-your-face; rather, the distribution of said content should be more natural.
If this move by YouTube can allow videos to reach more people in the long run, then it would be safe to call it a success. However, the chances of people clicking on links to watch the videos in question are going to vary, especially when everyone likes certain things. One cannot simply gear one video to one hundred people and expect every last individual to click on it. Hopefully this matter of "fanbases" versus "audiences" will produce results that will stand tall in the long term.
According to a publication on the Guardian, YouTube is stressing to its content creators that they should build "fanbases" as opposed to the audiences, the reason being that fanbases choose what it is that they would like to watch. Audiences, on the other hand, apparently tune in whenever it is that they are told to. While it is a fair point to make, I do not know if it is entirely accurate. However, when you look at the ways in which a group of fans interact, it might more accurate than any of us imagine.
Speaking as someone who considers himself a Tumblr aficionado of sorts, I have seen events like live-blogging done in tremendous amounts. For example, whenever a new episode of a TV show comes on the air, it's not out of the question to see people continually blog about poignant events during every episode. Even though TV shows end in terms of episodes, it's not like they ever truly see conclusions. After all, fanbases keep various forms of media alive, as Internet marketing companies can attest to.
I do have one concern that the article brought to my attention, however, and it was one that was focused on the gearing of content based on interests. It's important to keep in mind that the suggestion of certain videos can come across as intrusive, according to many Internet marketing companies. What has to be done is more organic engagement, which is an important factor associated with firms like fishbat. The content shouldn't be so much in-your-face; rather, the distribution of said content should be more natural.
If this move by YouTube can allow videos to reach more people in the long run, then it would be safe to call it a success. However, the chances of people clicking on links to watch the videos in question are going to vary, especially when everyone likes certain things. One cannot simply gear one video to one hundred people and expect every last individual to click on it. Hopefully this matter of "fanbases" versus "audiences" will produce results that will stand tall in the long term.
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