Friday, May 23, 2014

Google Updates Adsense Text Ads To Improve Readability

By Bilal Syed


If you haven't noticed already, Google's given their text ads a brand new look. AdSense text ads now have a new, updated font. They've also made some interesting changes to the call-to-action button.



The ads still have the same default colors, blue and grey. You will recognize the Roboto font too since it has been used for a while Android OS. The main change comes from the position of the call to action button. The position of the button changes in function of how the ad is displayed.

The new ads appear to be far more touch friendly. These days, people are more likely to visit a site from a mobile device than a computer, so that's a very good thing. Hopefully, this will help advertisers to get far more traffic and publishers to get far more clicks.

The text of the ad can be displayed in larger characters. The old design put an emphasis on the title of the ad and the user had to look closely at the ad to notice the URL or the text. The new design makes the URL and the text a lot easier to notice, which means users can quickly understand what the ad is about and where it will take them. You should take a look at the new design created for Google Ads. Rethink the way your ads are worded now that the new design makes the different elements easier to notice.

If anything, Google has proven that they have the best interest of all parties involved. For users, Google has worked very hard to improve their algorithm to show only the best search results. For Adwords users, Google has improved how ads are displayed across both mobile platforms and traditional computers. Google adwords will remain a great option for businesses of all sizes to utilize to enhance their customer base and it is a great profit creation tool.

The economic recession hit the majority of us hard and unemployment rates have risen drastically in the past decade; however, with along with recession has come a boost in online earnings. Google implemented a feature known as AdSense which could be used to monetize the different online ventures a person could take to make money from home. For example, I began an online jewelry store which earns money via sales and AdSense campaigns.




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