Wednesday, May 21, 2014

Marketing On Facebook? Try The Perfect Audience Platform Re-Targeting Solutions

By Ismail Abraham


If this is your first time to hear about the Perfect Audience platform, you should know that it's one company that serves mid-level online marketers. What they do is provide self-serve solutions that lets marketers manage their re-targeting campaigns. Re-targeting simply refers to targeting audiences again with ad campaigns.



They are solutions that automatically update product information across all the websites where that information is published. In order to use the Perfect Audience platform, you need to hook it up with your Google Merchant account and get a product feed. Once you publish a feed, the Perfect Audience platform then crawls the feeds regularly for any changes in the pricing and inventory. It will then automatically the product feed.

The Perfect Audience platform is a popular. When it first launched in 2012, it was only used to promote 300,000 products. Fast forward to 2014 and it's being used to promote 800,000 products.

When it first launched in 2012, the Perfect Audience platform was used to promote 300,000 physical products. Fast forward to 2014, the Perfect Audience platform is already being used to promote 800,000 physical products. As it rolls out its Facebook version, we can only expect for the number to increase.

In order to use the Perfect Audience platform, you need to have a Google Merchants account in order to create product feeds. It then crawls the product feeds of different merchants and reflect any changes in the price as well as inventory. The best way to know how this product actually works on Facebook is by buying the product and practicing with it until you're comfortable with it.

For those who are marketing on Twitter, the Perfect Audience platform recently released a Twitter version in beta mode. From here on out it is important to invest some time into self-service re-targeting. Learn how to use it and apply it to your marketing efforts on Facebook. By doing this you will help maximize your time as you market on social media.




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