Twitter has opened up its analytics feature, which was previously available only to advertisers and verified users, to all Twitter account holders. The analytics feature shows tweet activity metrics including impressions, retweets, clicks and engagement.
The data is quite wide ranging and will offer lots of new options for Twitter users. For example, it allows users to see impressions, clicks, tweet activity, re-tweets and the engagement rate. This can help users to improve their account and profile, as well as aiding them in pursuing their online goals (connecting with the audience they want to reach).
These metrics can be quite eye-opening. Many people have found that the organic reach and engagement rate on Twitter can actually be as low as the rate for Facebook. Twitter does not filter user's feeds in the same way that Facebook does, and this has led to many people assuming that this means that Twitter's engagement is very high.
However, what people forget is that the sheer volume of tweets that the average Twitter user is exposed to means that there is a very high chance that your messages will be missed. It is important that brand owners use second-chance tweets to increase the visibility of their messages, and try to schedule posts throughout the day, so that their content is not drowned among all of the other tweets that come through.
Currently, the Tweet activity dashboard is being offered as a feature for users that tweet primarily in English, French, Spanish or Japanese and who have had an account for a minimum of 14 days. Twitter is gradually rolling out the feature to users whose accounts are run in other languages, and they have the goal of supporting all major languages in the near future. You don't need to do anything to activate analytics. They should be active for your account, assuming it is established, automatically. Simply log in to the analytics page with the account that interests you.
I feel like a lot of us do not even know what we have signed up for when it comes to Twitter. Usually, what happens is we open our phone in the morning and we see an update request. Today, I will talk about what goes behind those updates and one of the biggest updates that has arrived for Twitter for users this very Summer.
The data is quite wide ranging and will offer lots of new options for Twitter users. For example, it allows users to see impressions, clicks, tweet activity, re-tweets and the engagement rate. This can help users to improve their account and profile, as well as aiding them in pursuing their online goals (connecting with the audience they want to reach).
These metrics can be quite eye-opening. Many people have found that the organic reach and engagement rate on Twitter can actually be as low as the rate for Facebook. Twitter does not filter user's feeds in the same way that Facebook does, and this has led to many people assuming that this means that Twitter's engagement is very high.
However, what people forget is that the sheer volume of tweets that the average Twitter user is exposed to means that there is a very high chance that your messages will be missed. It is important that brand owners use second-chance tweets to increase the visibility of their messages, and try to schedule posts throughout the day, so that their content is not drowned among all of the other tweets that come through.
Currently, the Tweet activity dashboard is being offered as a feature for users that tweet primarily in English, French, Spanish or Japanese and who have had an account for a minimum of 14 days. Twitter is gradually rolling out the feature to users whose accounts are run in other languages, and they have the goal of supporting all major languages in the near future. You don't need to do anything to activate analytics. They should be active for your account, assuming it is established, automatically. Simply log in to the analytics page with the account that interests you.
I feel like a lot of us do not even know what we have signed up for when it comes to Twitter. Usually, what happens is we open our phone in the morning and we see an update request. Today, I will talk about what goes behind those updates and one of the biggest updates that has arrived for Twitter for users this very Summer.
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