Trying to make a decent living from an online business can certainly be hard work. And for many people, the biggest problem is attracting the right kind of visitors to your website. To put it another way, you need to attract the kind of people who are going to open their wallets and buy instead of those who are only looking for free stuff.
To get us started, I want you to think about the mindset people have when they are about to buy something. Typically they will have done at least some research so they know pretty much what they want. They aren't just searching randomly for stuff to spend money on. So what is the best way to sort these near-buyers from the people who are mostly coming to your site now - the lookers?
It's true that there really is a kind of open secret among successful online business owners. Unfortunately most people completely miss it when they are trying to make money online because they just don't realize how important it is. So what is it that I'm alluding to - the 'secret' to building a profitable online business is this - Targeting the right type of keywords when you are creating your website content, so you can attract the right type of visitors.
So how do I go about targeting the right keywords?
You want to rank for (or BUY using PPC) the exact keywords people are typing into Google when they are about to BUY something. There are thousands of research keywords, and millions of other useless keywords that you want to steer clear of. This is where nearly everybody goes wrong - they build content around useless, non-buyer keywords, and then wonder why they don't get buyers to their websites. Duh! You must focus on buyer keywords, or you're going to be wasting lots of time and money.
Let's look at an example. Say somebody enters the keyword phrase 'digital camera' when they are looking for information in Google. It would indicate they are most likely doing their initial research on digital cameras, and they probably aren't ready to buy a digital camera immediately. But if they had searched for 'digital camera reviews', they are more likely to be thinking about buying a camera soon. They just aren't sure which one yet.
But here's where the big pot of money is lying. If somebody searches Google using the keyword phrase 'fuji finepix s5000 digital camera'? This person HOT. They are ready to BUY a Fuji FinePix S5000 digital camera, and they are just looking for the right merchant or the best deal they can find. If your website ranks high up in Google's search results, you are very likely to get the sale.
But that's not all. To give yourself an even higher chance of making that sale, your website content should position you as a likable person who's happy to share their knowledge with your visitor so you can help them find the best camera. The final step in the puzzle (after you get ranked for a buyer keyword) is to prove to your super-hot and ready-to-buy-now visitor that you are the only logical choice. This positioning is what will help you to wrap up the sale and put money into your bank account.
To get us started, I want you to think about the mindset people have when they are about to buy something. Typically they will have done at least some research so they know pretty much what they want. They aren't just searching randomly for stuff to spend money on. So what is the best way to sort these near-buyers from the people who are mostly coming to your site now - the lookers?
It's true that there really is a kind of open secret among successful online business owners. Unfortunately most people completely miss it when they are trying to make money online because they just don't realize how important it is. So what is it that I'm alluding to - the 'secret' to building a profitable online business is this - Targeting the right type of keywords when you are creating your website content, so you can attract the right type of visitors.
So how do I go about targeting the right keywords?
You want to rank for (or BUY using PPC) the exact keywords people are typing into Google when they are about to BUY something. There are thousands of research keywords, and millions of other useless keywords that you want to steer clear of. This is where nearly everybody goes wrong - they build content around useless, non-buyer keywords, and then wonder why they don't get buyers to their websites. Duh! You must focus on buyer keywords, or you're going to be wasting lots of time and money.
Let's look at an example. Say somebody enters the keyword phrase 'digital camera' when they are looking for information in Google. It would indicate they are most likely doing their initial research on digital cameras, and they probably aren't ready to buy a digital camera immediately. But if they had searched for 'digital camera reviews', they are more likely to be thinking about buying a camera soon. They just aren't sure which one yet.
But here's where the big pot of money is lying. If somebody searches Google using the keyword phrase 'fuji finepix s5000 digital camera'? This person HOT. They are ready to BUY a Fuji FinePix S5000 digital camera, and they are just looking for the right merchant or the best deal they can find. If your website ranks high up in Google's search results, you are very likely to get the sale.
But that's not all. To give yourself an even higher chance of making that sale, your website content should position you as a likable person who's happy to share their knowledge with your visitor so you can help them find the best camera. The final step in the puzzle (after you get ranked for a buyer keyword) is to prove to your super-hot and ready-to-buy-now visitor that you are the only logical choice. This positioning is what will help you to wrap up the sale and put money into your bank account.
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