Friday, April 26, 2013

Search Engine Optimization Strategy Tailored for 2013

By Saidul Hoque


The year 2013 declared a strategic change in the search mechanism of major search engine giants like Google, Bing and Yahoo. Google had actually announced a significant change in its search algorithm to crack down on spamming and other over-optimization activities. So, the SEO techniques that made use of to work in the beginning of 2012 could now get your website penalized or even banned from the search results.

You should be aware of the changes that have happened in the search engine-marketing world in 2013, to identify the right SEO method that would work now. With the spruced up search algorithm, Google has seemed the death knell for the widespread over-optimization strategies that the illegal SEOs made use of ruthlessly. The days of spamming and various other dishonest SEO practices are gradually pertaining to an end. Google is tightening up the noose around the sites with over-optimized content that has too much keyword stuffing. The unnatural back links that the SEO professionals utilized to push an internet site to the top-spot in search engine result, can now bring in serious Google penalties, which can even get your website stripped from the search engine result.

Together with the revolutionary changes in the search algorithm, Google is likewise advertising its Google+ social networking initiative. This is no coincidence, however an indicator that Google+ is being offered a larger function in the online search engine ranking. Those who have actually not begun making use of Google+, must start right away. Google+ is an exceptional platform to meet similar people who would be interested in what you offer. Post interesting content on your Google+ platform that is rich in keywords. As more and more individuals read and +1 it or share it, Google will discover you pertinent and place your site higher. The Local Listing function of Google+ is an additional platform that you need to not miss out on, especially if you are looking for regional traffic.

An important factor that you must pay unique focus on, is your site's responsiveness. It was discovered in a current research, that most online visitors do not have the perseverance to wait longer than three seconds for a website to reply to their clicks. This makes it crucial to create responsive web pages that are quick to browse and simple to crawl.

Google has a system that tracks an individual's navigation back and forth the search results page and the website. If Google finds that a user navigates back to the search engine result from your site too quickly, it is most likely that your site may be thought about irrelevant or unresponsive. This can lead to a drop in your online search engine ranking. This makes it a should to have mesmerizing information on your internet site that informs the visitor.

As Google moves to a social network and content oriented search method, you need to step up your blogging efforts to keep your website floating in the search engine result. Blog sites provide value to the visitors by offering them with helpful details. If your internet site is light on material, a blog will go a long way in solving that insufficiency.




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