Saturday, October 5, 2013

Ben Affleck As Batman & Work Of A Social Marketing Coach

By Robert Sutter


It's apparent that there has been quite a bit of debate on the topic of Ben Affleck being cast as Batman. I don't think that anyone can argue that the comic book-loving crowd is one of the most intense and it's clear that they were not happy about this casting choice. I have to wonder, though, whether or not the concerns of the fans are going to be founded ones? Judging by the knowledge that a social marketing coach has, I think that there are a few factors to consider.

If you want evidence, keep in mind that people have actually been petitioning to have Affleck booted off the project. In fact, nearly 70,000 individuals have signed it, stating that they do not believe the actor can play such a threatening and dynamic superhero. It's definitely a topic for discussion but it is one that can bring a great deal of debate to life as well. Why do I say this, you may wonder? Well, you have to look at the past to see another Batman actor who's been looked at with scrutiny initially.

Michael Keaton is, in my mind, a capable actor who played Batman in the past but did fans immediately gravitate towards him? Judging by how they petitioned to have him kicked off the Tim Burton movie projects, it's clear that they did not see Bruce Wayne in Keaton. After films like "Mr. Mom" which were more child-friendly, it was shocking to many that he was able to transition his performance into something more fitting as Batman. The concerns of fans were proven wrong as a result.

I believe this to be the case, especially when you think about just how quick initial reactions can be. Sometimes you are not able to make the best assessment ten minutes after hearing the news, which is what many people did, myself included. Any social marketing coach can tell you that the majority of these reactions were made instantaneously; they were not able to develop for there to be better verdicts on the matter. It's worth letting news digest, as authorities like S-M-M-C can tell you.

I believe that everyone is going to be wondering, at least until the release of the Man of Steel sequel in 2015, whether or not Affleck will prove people wrong. I think that he has the potential to play a good Batman but to say that he will be able to bring all of the fans of the caped crusader on his side is stretching it. He may be an effective actor, of course, but can he fit the shoes of one of the most important superheroes ever? We will have to wait until 2015 to see.




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