The Facebook advertising platform is a great way to get the word out about a good or service that you are currently offering. One of the great benefits of the advertising program is that one can target a very specific demographic group who is most likely to buy one's particular product. On can even use Facebook paid ads to target specific interests.
It should not be lost on anyone how powerful a feature interest targeting is. A generic Facebook ad sent to a demographic interest group is somewhat targeted, but not much more than a general commercial ad to a certain type of television show. At the end of the day, many of those people might never be interested in your product. However, if you are trying to sell Denver Broncos teeshirts, you can literally target only those people who have "liked" the Denver Broncos or one of its popular players. This can have a very powerful effect in your ability to get high conversions for your offer.
This can be accomplished in one of two ways. The most basic is through the targeting section of the Facebook Power Editor or user interface. You start with your base demographic, and then can narrow it down by adding interests. With each interest a number of people is displayed, and as you ad that interest that is filtered through your demographics to give you a target audience. The more interests you add the larger target audience.
Another ways of targeting interests on Facebook is using the custom audience tool. With this you can use various tools to browse through Facebook automatically to find people who meet certain criterion. This produces a list of user IDs that can be uploaded a custom audience to Facebook. These will often to be the most targeted people for a given good or service.
Given that Facebook charges higher per click costs for ads with a lower cllck-through rate, it is important to display your ad to only people would would be interested in it. This also helps on generating a higher rate of conversions, lowering your cost of advertising. Thus, if you are not targeting interests on Facebook, then you are letting a lot of money slip between your fingers.
It should not be lost on anyone how powerful a feature interest targeting is. A generic Facebook ad sent to a demographic interest group is somewhat targeted, but not much more than a general commercial ad to a certain type of television show. At the end of the day, many of those people might never be interested in your product. However, if you are trying to sell Denver Broncos teeshirts, you can literally target only those people who have "liked" the Denver Broncos or one of its popular players. This can have a very powerful effect in your ability to get high conversions for your offer.
This can be accomplished in one of two ways. The most basic is through the targeting section of the Facebook Power Editor or user interface. You start with your base demographic, and then can narrow it down by adding interests. With each interest a number of people is displayed, and as you ad that interest that is filtered through your demographics to give you a target audience. The more interests you add the larger target audience.
Another ways of targeting interests on Facebook is using the custom audience tool. With this you can use various tools to browse through Facebook automatically to find people who meet certain criterion. This produces a list of user IDs that can be uploaded a custom audience to Facebook. These will often to be the most targeted people for a given good or service.
Given that Facebook charges higher per click costs for ads with a lower cllck-through rate, it is important to display your ad to only people would would be interested in it. This also helps on generating a higher rate of conversions, lowering your cost of advertising. Thus, if you are not targeting interests on Facebook, then you are letting a lot of money slip between your fingers.
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