This is one of the most hotly debated topics in the world of copy-writing today. It seems that the controversy is whether or not video sales letter will eventually replace long text sales letters in the world of direct response marketing. There are a few reasons to think that it may, because video has many advantages, such as: Watching a video actually takes less effort than opening and reading a business letter, so people are more inclined to actually view it. When it comes to sight and sound v.s. just sight, watching a video engages more of your senses than just reading a letter. Some types of video sales letters, specifically those with a face shot of a person, can really be an effective tool in building trust and personality in your content, text letters can't achieve this kind of result.
Will video sales letters convert text letters?
Split testing the effectiveness of sales letters v.s. video sales letters has shown that a good video always improves a sales letter's conversion rate. That is why many marketing businesses are offering clients a brief 1-2 minute long video along with their long form sales letter. So the era of the long form sales letters may not be over after all. In fact, quite the opposite.
Videos are the way to get people's attention about your product or service. If they are interested in your topic, they will watch your video out of curiosity, and then you can move them to your website where the details are in your sales letter. You want to use your video to whet their appetite for the feast you have prepared for them with your product or service.
In a video, the customer can actually 'see' the item, see the colors, shape, and everything about it, so it can be visualized as being owned by the customer. It actually very easy to make your own videos yourself and post them on YouTube of Vimeo and create a very persuasive sales presentation, and follow up with your sales letter on your website by pointing your customer there.
Be sure that the video is no longer that 3 minutes, or maybe even 2 minutes. Any longer and you run the risk of an interruption or boredom can occur, and you will lose the impact that the video will have. It is easy to make your own video on YouTube or Vimeo, and put a link into your video to your website which can have your sales letter information for more detail about the product or service that you are offering.
Will video sales letters convert text letters?
Split testing the effectiveness of sales letters v.s. video sales letters has shown that a good video always improves a sales letter's conversion rate. That is why many marketing businesses are offering clients a brief 1-2 minute long video along with their long form sales letter. So the era of the long form sales letters may not be over after all. In fact, quite the opposite.
Videos are the way to get people's attention about your product or service. If they are interested in your topic, they will watch your video out of curiosity, and then you can move them to your website where the details are in your sales letter. You want to use your video to whet their appetite for the feast you have prepared for them with your product or service.
In a video, the customer can actually 'see' the item, see the colors, shape, and everything about it, so it can be visualized as being owned by the customer. It actually very easy to make your own videos yourself and post them on YouTube of Vimeo and create a very persuasive sales presentation, and follow up with your sales letter on your website by pointing your customer there.
Be sure that the video is no longer that 3 minutes, or maybe even 2 minutes. Any longer and you run the risk of an interruption or boredom can occur, and you will lose the impact that the video will have. It is easy to make your own video on YouTube or Vimeo, and put a link into your video to your website which can have your sales letter information for more detail about the product or service that you are offering.
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