Thursday, June 5, 2014

Never Underestimate The Importance Of Social Signals For Search Engine Optimization

By Bilal Amed


Social signals are referred to as the amounts of tweets, likes, followers and +1's a website or blog receive. Many professionals in the search engine optimization industry believe that when the likes, tweets or followers of a particular website increases, the rankings of such website increases too. This has now been proven without any doubt, and most of the SEO experts are suggesting that social signals would replace links altogether in the near future.



Other social media platforms have an impact on ranking. A site was mentioned in 500 tweets and its ranking went up by almost 3%. Receiving 70 shares on Facebook and 50 likes caused a site's ranking to go up by almost 7%. These numbers can seem negligible, but social signs could actually have a significant impact on the ranking of your site over the long term. You will probably get more shares, likes or followers over the time and your ranking will slowly but surely go up as you develop your presence on social media.

Integrating social media into your SEO campaign is an excellent decision since search engines might make social signs an even more important element of the algorithms they use to rank websites. Besides, there are plenty of other advantages to developing a strong presence on social media, such as promoting your products or services and giving customers the opportunity to interact with your brand.

2. Most people online today are more likely to trust a website that is personally recommended by their friends and family rather than by a search engine. Most websites with a strong social presence are easier to share and more accessible, so they get recommended often. A search engine can also help the site by analyzing these shares as recommendations, which will boost the sites credibility and rankings.

The above mentioned are some of the most important information on how social signals are important for SEO, and some steps to achieve same. Developing your presence on social media could also be a good way of reaching out to your audience and directing more traffic to your website. You could for instance create an official page for your brand on Facebook, Twitter and Google + to get started.

Other social networks do not seem to have a significant impact on SEO ranking but you might get good results if a good number of your clients use another social media platform. The most important is to develop a strong presence on social media, which can be difficult if your target audience does not use Facebook or Twitter.




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