Monday, May 27, 2013

How to Include Social Media in Your SEO Strategy

By Marc Cass


Social media is a very sizeable part of internet marketing and so when talking of developing your S.E.O (Search Engine Optimization) strategy, it's important to include your Facebook, Google+, Twitter and any other networking site in your plan.

Build Links

If you can create lots of inbound and outbound linkages to and from your site, you can increase the probabilities of unique visitors having the ability to find you. Links don't need to just come out of article directory sites, other internet site and blogs, but you may also create links within your social media profiles too and link to your blog so that folks can be simply directed to your content.

Connect Regularly through Posts and Tweets

If you've currently got a following on top networking sites, it's vital to get more Twitter fans interested in your brand. You can do so by posting frequently and always giving your audience something that they need. Create content on your website, create videos on YouTube, and add pictures to your profile so that you can post things that aren't just regular tweets but are also helpful links that your followers will like.

Social Media Buttons

By adding buttons to your blog and website, it makes it much simpler for your followers to share your content with others. The Share and Connect buttons can be placed at the very top of your homepage, on every other page and at the bottom of each page of content in order that it gives your supporters adequate opportunity to post the link on their Facebook page or tweet it. The less complicated you make it for your visitors to share your content, the more probable it is to be shared!

Fan Pages and Accounts

Start by creating a Facebook fan page, and an account on Google+, Twitter, Pinterest, Tumblr, LinkedIn and any other social sites you can think of so you are represented in numerous different locations across the social media scene. The more your company name appears across the web, the more your credibility is likely to increase and you can be rewarded with a higher Google ranking due to this.

Sign Up to Social Networks

There is not any point in signing up to social networks if you are never going to utilise them. There is also no point in trying to enroll to every single social network out there (there are far more than 4000). What you must do as an element of your S.E.O technique is join the most well-liked sites (Facebook, Google+, Twitter, Pinterest, LinkedIn, Tumblr, MySpace, Ning etc) and make sure that you have a great presence on each of them.

Signing on to each one of these sites isn't really enough to help you get more followers however. You need to make sure that you complete your profile by adding a picture and a bio and then start posting continually. This means posting top quality links and info that your followers will like and would like to see more of. The better your posts, the likelier folks are to visit your internet site.




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