Wednesday, July 30, 2014

Are Videos Favored By Google When It Comes To Search Rankings?

By John Musa


Google has been making a lot of changes lately, and so many people are worried that they will lose their business if these changes affect them. Nowadays ranking in Google is challenging, but it is not hard. You have to learn how to do it properly. You will not rank if you use tactics that Google doesn't approve. Many people are thinking of using videos on their websites, but they are not sure if Google loves videos or not. If you are one of these people, then read this article. You will know if Google favors videos or not.



Firstly, they are ranked highly in the search engines. Nowadays video sharing sites are ranked highly in the search engines. Google also ranks the video sites highly. If you have been using Google to search for something, then you might have seen that a lot of YouTube videos appeared on their first page. There are also other video sharing sites that are mostly shown on their search results. This means that Google favors videos.

In the past, you would have to click on the videos tab to search for videos. You still do that of course if you want to search for videos exclusively; however, the top ranking videos for a search tear are going to show up in the web search as well. This is a good thing for you though as videos are definitely interesting content for people searching the web. Use videos to help bolster your rankings in the search engines concerning certain keywords. You can then direct traffic to your main site through the videos. All you have to do is learn how to use them to your advantage.

Lastly, most of the video sharing sites were not affected by their recent changes and updates. Google has been trying to remove those websites that have low quality content on their websites. Therefore, they have been changing their algorithms so that they can only rank those sites that have quality content. However, the video sharing sites have never been affected and this shows that Google favors videos.

You now know if Google favors videos on their search results. If you decide to use videos on your website, then you should focus on creating quality videos. The videos you create should be informative and it should solve the problems that people might be having.

Nobody knows for sure if Google favors videos, but they seem to like a mix of content to display. Your best best is to try to rank your video for search terms that don't already have any videos ranked. If you do that, your video is very likely to get considered as the large search engine tries to display a variety of options for users.




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