This is the question that many marketers have been asking in recent years. To answer the question in simple terms the answer would be yes and no. This is an interesting response which this article will attempt to explain further. Facebook proponents have often pointed out that it has massive targeting options that are simply not available in Google. They argue that you can target by country, state and even zip code just like Google.
Facebook differs from Google in several ways on how they approach providing targeted traffic to their advertisers. Facebook, since it is a social platform, serves a different kind of visitor than Google does. Facebook users are generally looking first at connecting with friends and family, and do not normally go looking for solutions to their problems from products they could buy. They are most often seeking advice from their social network on what to buy. This can be a challenge to overcome for advertisers.
In contrast, Google advertising is designed more toward people who are actively seeking a solution to a problem or issue. This means that keyword based advertising is very effective. In other words, a person will visit the Google search engine with an intent to solve a problem, and in some cases, even buy a product.
The bottom line is that both Facebook and Google do offer different levels and quality of targeted traffic. The choice will ultimately depend on the goals of the marketing efforts. If you are looking to sell something then Google is the place to be and not Facebook. Similarly, if you want someone to sign up on your dating site you are better off marketing to them on Facebook. This is because this individual will already be on the mood to socialize. Both Google and Facebook are great sources of targeted traffic but marketing goals and budgets are what will drive you the marketer to choose between the two.
rivaling Google as a means of selecting just who is going to see the ads. Google's AdWords does pretty much the same thing by having the small classified ad appear on a person's browser based on their browsing preferences. The thing is, that both of these methods of advertising work, and one is not necessarily exclusive from the other in regard to their effectiveness.
Probably a major difference between using Facebook or Google for your advertising in using either one to promote our product or idea is the purpose that you have in mind for the final result. The difference in purpose would revolve around the choice of selling a specific product or are you wishing to promote the brand awareness of a product or idea. The sessions with Facebook last much longer than a Google search session, which would make the building of a brand awareness more logical for the use of Facebook. However Google has a better CPC performance matrix and wildly differing ad formats that Facebook does not have, making Google the better choice for selling a specific product.
Facebook differs from Google in several ways on how they approach providing targeted traffic to their advertisers. Facebook, since it is a social platform, serves a different kind of visitor than Google does. Facebook users are generally looking first at connecting with friends and family, and do not normally go looking for solutions to their problems from products they could buy. They are most often seeking advice from their social network on what to buy. This can be a challenge to overcome for advertisers.
In contrast, Google advertising is designed more toward people who are actively seeking a solution to a problem or issue. This means that keyword based advertising is very effective. In other words, a person will visit the Google search engine with an intent to solve a problem, and in some cases, even buy a product.
The bottom line is that both Facebook and Google do offer different levels and quality of targeted traffic. The choice will ultimately depend on the goals of the marketing efforts. If you are looking to sell something then Google is the place to be and not Facebook. Similarly, if you want someone to sign up on your dating site you are better off marketing to them on Facebook. This is because this individual will already be on the mood to socialize. Both Google and Facebook are great sources of targeted traffic but marketing goals and budgets are what will drive you the marketer to choose between the two.
rivaling Google as a means of selecting just who is going to see the ads. Google's AdWords does pretty much the same thing by having the small classified ad appear on a person's browser based on their browsing preferences. The thing is, that both of these methods of advertising work, and one is not necessarily exclusive from the other in regard to their effectiveness.
Probably a major difference between using Facebook or Google for your advertising in using either one to promote our product or idea is the purpose that you have in mind for the final result. The difference in purpose would revolve around the choice of selling a specific product or are you wishing to promote the brand awareness of a product or idea. The sessions with Facebook last much longer than a Google search session, which would make the building of a brand awareness more logical for the use of Facebook. However Google has a better CPC performance matrix and wildly differing ad formats that Facebook does not have, making Google the better choice for selling a specific product.
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