Thursday, July 31, 2014

Tips For Choosing Logo Coasters

By Annabelle Holman


Your logo is something that should get the attention of a potential customer. It is something they should see and know that this is your business. Once you have the right design you need to be sure enough people will see it. One way of doing that is by having a print company make logo coasters with your design on them.

You may wonder why you would want to spend money on coasters. You probably already have business cards and flyers. Indeed a lot of people reading this will have distributed a lot of cards and flyers at a number of networking events and wondered if they would get a return on their investment.

You may wonder why you would want coasters as well as cards and flyers. Business cards are great because they give people your contact details. Flyers can also be effective in getting people to come to events. However they are just one aspect of your marketing toolbox and it is important to look at other avenues.

What tends to work is something you can give away that is inexpensive but also practical. Coasters are ideal for this. They ensure that the sofa does not get stained and they often get moved around the house a lot so that people can ensure surfaces stay clean and they can relax and enjoy their drink.

Therefore you need something that stands out. The good thing about a coaster is that it stands out but is also relatively inexpensive compared to items such as USB sticks, stress balls and so forth. While a lot of companies will have cards they are less likely to have coasters!

However simply having a promotional item is not enough to promote your business. If the logo is not very distinct or the picture is of poor quality then it is unlikely to be very memorable. Therefore your best option is to use high resolution images. If you do not have a high resolution image of your logo you should ask a designer if they can create one for you.

Therefore it is vital the design is of the best quality. Use high resolution images to prevent the pictures looking fuzzy. Looking professional is important because you want your image to be the first thing people think of when they need your particular service. This also applies to the material that the item is made from. Therefore you need a company that is reliable and can produce something that is inexpensive and yet still has the professional look you need to get the best results.

You can find numerous print and design companies online. Some will be available near you whereas others will be based purely online. Both have advantages and disadvantages. Local designers will offer more personal service while online companies will tend to be quicker and more convenient. Whatever you decide remember to look for feedback and compare the options available to you. Remember value for money means getting the best price for quality. Make sure they use good quality materials, that the design looks right as well as the best deal in terms of price. This is how you can ensure you get the best deal for your business.




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