You have probably heard that you should try to promote your product using video, but you've never understood why. Well, here are six reasons why you should go for it.
1. You can actually show how the product works. There is a reason why infomercials exist. By showing the value of your product, people will better understand why they should buy. 2. You can add a personal touch to your site. People like to buy from a real person. By adding video to your site, your visitors get someone they can relate to as opposed to a giant wall of text.
What is great about videos is that it provides a unique and personable way to sell your products. There really are no limits to what you can do with video, and today more than ever people will sit down and watch it if it seems interesting enough. Written sales pages on the other hand really are not as effective as they once were. People don't have time to sit there and read pages of material when they know they are being asked to purchase something. The consumer has gotten wise to the written sales pages.
When marketing to people directly, people are much more likely to check out a video than they are a landing page that goes on forever before it finally conveys to the reader what they are supposed to do. No one wants to keep scrolling!
As you can see, videos work better than text for converting visitors into customers. Try this on your next landing page and see how it can work for you.
If your sales page is converting poorly or you think you could be making more off it, adding a video to sell your product is an excellent way to boost your conversions and maximize your sales. Studies have shown over and over how this seemingly simple tool can boost your traffic and conversions exponentially and help you maximize your income online. Videos really are worth the effort.
1. You can actually show how the product works. There is a reason why infomercials exist. By showing the value of your product, people will better understand why they should buy. 2. You can add a personal touch to your site. People like to buy from a real person. By adding video to your site, your visitors get someone they can relate to as opposed to a giant wall of text.
What is great about videos is that it provides a unique and personable way to sell your products. There really are no limits to what you can do with video, and today more than ever people will sit down and watch it if it seems interesting enough. Written sales pages on the other hand really are not as effective as they once were. People don't have time to sit there and read pages of material when they know they are being asked to purchase something. The consumer has gotten wise to the written sales pages.
When marketing to people directly, people are much more likely to check out a video than they are a landing page that goes on forever before it finally conveys to the reader what they are supposed to do. No one wants to keep scrolling!
As you can see, videos work better than text for converting visitors into customers. Try this on your next landing page and see how it can work for you.
If your sales page is converting poorly or you think you could be making more off it, adding a video to sell your product is an excellent way to boost your conversions and maximize your sales. Studies have shown over and over how this seemingly simple tool can boost your traffic and conversions exponentially and help you maximize your income online. Videos really are worth the effort.
About the Author:
Video Marketing Publisher is a social media site aimed at uncovering the advantages & disadvantages by providing an insightful Video Marketing Publisher Review.
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