Sunday, October 19, 2014

Deviantart, As A Tool For Long Island Advertising Agencies

By Robbie Sutter


A good number of social media channels are based on the idea of communications alone, which is easy to see. From Facebook to Twitter, there doesn't seem to be a specific interest that's honed in on, which helps to make them that much more accessible. Then there are sites which do have their own focuses; this is where DeviantArt should be brought into discussion. One has to wonder if a site like this could prove to be of use to Long Island advertising agencies across the board.

DeviantArt, a social media platform, is one that focused on art more so than anything else. It's not like this idea of art is limited, either, since anything from text-based creations to visual media can be showcased on the site for others to witness. To put it simply, anyone who prides him or herself on being creative can thrive off of DeviantArt. The community is strong within this site, as I am sure that Long Island advertising agencies will be able to attest to.

On DeviantArt, not only is artwork shared out but comments and criticisms can be given as well. More than anything else, DeviantArt is viewed as a platform for art, regardless of the levels of experience artists may have. Those who are new to this field may come in and request assistance if they believe there is improvement to be made. Others can go about showcasing their own talents, confident in the idea that their works will stand out on the website.

Of course, you might be curious as to how exactly a site like DeviantArt could be of use to Long Island advertising agencies across the board. The main reason for this is the fact that many of these agencies have graphic and web design specialists, which are two features that could be attributed to DeviantArt. This site embraces creativity, whether it belongs to the marketing industry or not. As a result, the idea of firms such as fishbat utilizing this particular site isn't entirely farfetched.

One can probably argue the idea that DeviantArt is not meant to conduct business but I would disagree with this. The main reason is because many people on the website have actually sold their prints to others, thereby making money off of the work that they have spent time and effort creating. Even if companies do not want to make money off of the site, DeviantArt still works well as a creative platform. This is accentuated by the tremendous art-loving community on the site that could, potentially, be interacted with.




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