Friday, October 31, 2014

Facebook Brings Out The Improved Atlas For Ad Serving Accross The Net

By Amar Khan


Facebook started conducting tests with its "Buy" button during mid-summer in the current year. It allow the users the way of buying services and products by using ads and posts in their personal News Feed. This social networking website is not saying much about this version of a "Buy" button since this feature continues in the testing stage. This social website also is not even estimating about the date on which this button will be tested by a larger group of Facebook enthusiasts.



This redesigned Atlas will help companies acquire the interest of specific interested audiences. Atlas operates over a wide assortment of devices, platforms and publishers. This puts a halt to many of the problems , which often come as you try to operate over a wide range of digital devices. In addition, Atlas is effective with strategies offline along with any campaigns online to help a marketer. It will bring out the true effectiveness of strategies for digital devices on increased sales and contact.

The coding of revamped platform is totally unique and there is a different user interface has been updated for the present requirements with data planners and marketers. Measurement, cross-device marketing and targeting were included in the revamp of this marketing tool. Businesses will see how simple the process is to evaluate data based on real people using unique methods for reporting and measuring.

You should not regard this feature as an promotion network, as it is and ad-serving platform. Atlas lets media marketers and advertisers to not only design and purchase campaigns for digital use, but also measure and improve these same strategies for use over an assortment of digital operating systems and across the entire Internet on a massive scale. Atlas is different from anything , which previously has been available.

All this makes it competition for Google's DoubleClick , which is the current top dog for ad serving. But, Facebook's ad server will do its process not depending with any great extent on cookies and by providing targeting , which is human-based. This social networking website explains that individual personal information will not be provided to promoters just the audience and interest info is offered.

With all the unproven information flying all over the Internet based on Facebook creating a challenge for Google with this revamped Atlas, the day is here finally for Facebook's release of the revamped version of it. This social media site just recently announced its release pertaining to a new marketing tool.




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