Monday, October 20, 2014

Long Island SEO & The Impact Of Bendgate For Apple

By Robert Sutter


These days, consumers have a number of avenues they can take in order to air their grievances. They know when they are being given shoddy products, which means that they will not be shy about telling others what exactly has gone wrong with them. In the mobile world, this has been especially evident, in particular with the iPhone 6. It's a strong story and the uprising of the hashtag #BendGate is a note that Long Island SEO experts should focus on.

When the iPhone 6 released just recently, there was a tremendous amount of excitement surrounding the newcomer to the mobile front. However, concerns were raised once it was found out that the device could actually bend, which it shouldn't, in the pockets of customers. Not only is this unfortunate for consumers but it does not look good on Apple. A story like this shouldn't be associated with a company that, for so long, has been known for its mobile devices but it seems to be the case here.

The defect was made apparent and, as a result, Twitter became witness to the hashtag #BendGate. I believe that it is important to note - and an article on KTLA5 brought further attention to this - because of how nine different iPhone 6 devices were shown as being part of the defect in question. This isn't to take away from Apple's success, though, since more than 10 million of the mobile devices have been able to sell during their first weekend on store shelves. More than anything else, this article brought to light a problem with Apple's quality control for their new tech.

Because of this issue of quality control, #BendGate was able to make its rounds on social media, Twitter in particular. Firms along the lines of fishbat can support the claim that the Internet, in general, is one of the best platforms imaginable for the purpose of letting consumers speak their minds. This is especially true for products they have purchased, whether they are favorable of those products or not. Even though this story possesses a sense of intrigue, those in Long Island SEO may not see that it has long-term value.

When it comes to the most popular companies associated with the technological world, room at the top must be saved for Apple. With so many different phones and mobile devices which have come from Apple, the company's reputation is only going to remain strong. Even still, the power of social media must be noted, especially with the hashtag #BendGate brought into effect. It's a tool that no company should overlook, especially those responsible for the construction of premium products.




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