Wednesday, October 15, 2014

Is Your Business Stalling? Facebook Marketing Is The Answer!

By Clarisa Carreker


Staying on top of trends and developments is essential for anyone who markets a business. Facebook is incredibly popular, and anyone who wants to advertise to many people quickly and easily needs to get on Facebook and do exactly that! The tips given below will help you to use Facebook marketing more effectively.

Consider surfing Facebook as your company instead of yourself. When you're on your page, you have the opportunity to check out Facebook as the page itself. Do this and like pages which you think have a similar fan base, and then comment on those pages as well to get your name out to an expanded audience.

Watch your grammar, even if you do not feel like it is necessary. You may feel like you can get away with a mistake here and there due to the nature of your business, but this is not true. If you know that your grammar has issues, run everything through a checker before you post it.

One way to target your customers with specific ads is to add your email list to the "custom audience" feature on Facebook. Your goal is to convert leads into sales, which improves your return on investment for your advertising campaigns.

Make custom tabs on your Facebook page. You will automatically have a few tabs set up for you when you first create your page, but it is possible to get creative and add in a few of your own. For instance, think about including a tab that has links to information that you find valuable.

When you get advice about "the best" of something, such as the best type of post, or the best type of content, or the best time to post, it will already no longer be the best. Why? Because your competition has read that post too and will be following it. Research your target audience and figure out your own personal "bests".

If you receive a "like" from someone, give them a special offer. People pay attention to a page with a high number of likes. Try to give a way free items if they are going to 'like' your Facebook page. You can offer a discount on your products or even give a free item. People are more likely to respond to your requests if you give them an incentive that is worth their time.

Do not build any apps on Facebook that require more than three or fours steps to get started. The more complicated something is, the less likely people are to want to deal with it. If someone can use one of your apps right away, they will be more likely to sign up.

Try to make love connections on Facebook against the backdrop of your brand. You can often bring help two people meet on Facebook. Take advantage of this opportunity. This gives these two people a great story that they'll pass onto their friends, and your brand is at the center of it. This is an example of Facebook promotion excellence.

You should now feel comfortable enough to start planning your own Facebook marketing campaign. Facebook requires no investment of money, so it is simple to get started. Start the process now to beat competitors who aren't using Facebook! Who knows? They may have read this article as well, so get going!




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