Thursday, May 2, 2013

Can a Web Marketing Firm Lend Nintendo An Assist?

By Rob Sutter


As someone who follows video games news quite a bit, I understand when these companies make mistakes that they shouldn't have in the first place. They are large entities, meaning that they should have enough sense to not go about certain practices that would impede businesses. Out of all of the companies that have come into my line of sight, though, Nintendo has been the most recent. The problems surrounding it could be cleared thanks to a web marketing firm and the services which it offers.

Recently, Nintendo of Korea has come under fire because of a derogatory Tweet made about a TV personality. It goes without saying that this is a rare occurrence for the company that has been, for so many decades, a family-friendly mogul. Gamers of all ages have been enamored with this particular company, so one has to wonder what happened to cause such a Tweet to surface. Is this the work of a hacker, a simple mistake made on the part of an administrator, or something entirely different?

Nintendo has a certain reputation to uphold and, to say the least, this report does not help it. This is especially true when you think about the audience the company has held for so long. The games that Nintendo has produced in the past are ones that just about every audience can become attached to, whether they are younger gamers starting out or those who have been playing for years. How many families are going to be able to disregard this kind of press?

I think that Nintendo is one of the companies that can best be served by a web marketing firm in recent times. The reason that I say this is because, amongst the many functions such a firm has, it is able to bring some of the better press up higher as far as search engine ranks are concerned. This allows the news, which isn't quite as great, to be pushed down lower so that it doesn't rank as well. This function is one that agencies the likes of fishbat go about.

I don't have any doubts that Nintendo will recover from this. After all, this is the same company that has been around creating consoles since the 80's, so I believe that it knows quite a great deal about longevity. That being said, I know just how detrimental the quality of these stories can be and I don't think that anyone is going to dispute it, either. One can only hope that this particular incident can be cast aside so that more video game production can be done.




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