As much as you tell yourself that you must be prepared for the long-term journey if you are attempting to become your own boss, it can be difficult to avoid getting sucked into the barrage of marketing systems that claim to put you on a fast track to success. Companies like Empower Network, for instance, are populated by many affiliates who have banked on a team or system to help them get results.
However, your first thought was the right one. Much like the business world in the high street, if something looks too good to be true then it probably is.
If these 'fast track' systems are misleading, though, why are there so many of them and why do they each claim to be the solution to your online business frustrations?
Well, most MLM's and network marketing companies fail to stay in business beyond the first two years. In fact, over 80 percent fail to last the first year alone. Statistics from the high street say that over 91% of real world businesses tend to collapse within the first twelve months, too. While the online figures are slightly more optimistic, they are still not desirable.
When you add to this fact that over 90% of the affiliate marketers using home businesses fail to make any money, the future can look bleak. Such was the nature of online business in general, that it only took so long before some marketers began realizing there was a much bigger opportunity than simply working for an affiliate program. That opportunity lay in offering training to other affiliate marketers.
If you think about it for a few moments, you can see why they did this. Over 90% of affiliate marketers are not seeing results. Many of them don't know how to market their business correctly and aren't getting any kind of help from their sponsors. Perhaps their sponsors are facing similar problems or perhaps they are keeping all of their 'secrets' to themselves, one thing remains blatantly clear - most people are failing and need help. []
Why spend your time trying to attract people to join your chosen affiliate program when you could instead target the ever increasing audience of network marketers who are struggling for results. First, you don't have to worry about your affiliate program going out of business because you are selling your own products. More importantly, you are widening your audience greatly. By selling products to help build an online business, you are able to help any affiliate marketer regardless of which program they are working with.
However, do not be fooled into believing that these systems are there purely to help you. Many of them have affiliate programs of their own, where members will earn a monthly commission if they introduce others to the training system. Inevitably this will lead to competition between different marketing systems. This is where things get a bit silly, as affiliates try to convince viewers that their system is the best. This is why you will see handfuls of different marketing coaches promising to put people on a fast track to success, or offering what seems like an easy ride for choosing their training package instead of anybody else's.
You could argue that anybody who sees a training system as an easy way out deserves to be misled because they failed to take their business seriously enough. However, that's not realistic. So many people are tricked into buying training that they simply do not need because many network marketers are preying on their frustration at their own lack of results. They feel like they can't achieve success on their own, so they buy into systems which claim to teach them secret formulas.
However, your first thought was the right one. Much like the business world in the high street, if something looks too good to be true then it probably is.
If these 'fast track' systems are misleading, though, why are there so many of them and why do they each claim to be the solution to your online business frustrations?
Well, most MLM's and network marketing companies fail to stay in business beyond the first two years. In fact, over 80 percent fail to last the first year alone. Statistics from the high street say that over 91% of real world businesses tend to collapse within the first twelve months, too. While the online figures are slightly more optimistic, they are still not desirable.
When you add to this fact that over 90% of the affiliate marketers using home businesses fail to make any money, the future can look bleak. Such was the nature of online business in general, that it only took so long before some marketers began realizing there was a much bigger opportunity than simply working for an affiliate program. That opportunity lay in offering training to other affiliate marketers.
If you think about it for a few moments, you can see why they did this. Over 90% of affiliate marketers are not seeing results. Many of them don't know how to market their business correctly and aren't getting any kind of help from their sponsors. Perhaps their sponsors are facing similar problems or perhaps they are keeping all of their 'secrets' to themselves, one thing remains blatantly clear - most people are failing and need help. []
Why spend your time trying to attract people to join your chosen affiliate program when you could instead target the ever increasing audience of network marketers who are struggling for results. First, you don't have to worry about your affiliate program going out of business because you are selling your own products. More importantly, you are widening your audience greatly. By selling products to help build an online business, you are able to help any affiliate marketer regardless of which program they are working with.
However, do not be fooled into believing that these systems are there purely to help you. Many of them have affiliate programs of their own, where members will earn a monthly commission if they introduce others to the training system. Inevitably this will lead to competition between different marketing systems. This is where things get a bit silly, as affiliates try to convince viewers that their system is the best. This is why you will see handfuls of different marketing coaches promising to put people on a fast track to success, or offering what seems like an easy ride for choosing their training package instead of anybody else's.
You could argue that anybody who sees a training system as an easy way out deserves to be misled because they failed to take their business seriously enough. However, that's not realistic. So many people are tricked into buying training that they simply do not need because many network marketers are preying on their frustration at their own lack of results. They feel like they can't achieve success on their own, so they buy into systems which claim to teach them secret formulas.
About the Author:
Writer: Top leading Empower Network success expert Russ Howe teaches the steps to home business success via his free blog. Get the thorough empower network review before you make your next move to become your own boss.
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