Friday, August 29, 2014

Internet Marketing Companies & The Details Of Promoted Video

By Robbie Sutter


It goes without saying that Internet marketing companies have many different ways to ensure that their messages reach as many people as possible. As a result, you can be certain that video will be implemented, though I believe this to be the easiest sort of content for anyone to take in, regardless of age. "Promoted Video," as a result, should be brought to the attention of the aforementioned companies. In order to understand what Twitter will offer, as far as this service is concerned, there are certain details to go over.

TechCrunch posted an article that spoke about Promoted Video, which was brought to the forefront courtesy of Twitter. It can be used, by various companies, in order to help their own video content become shared out. This was done through Twitter's own network, which is a point that should draw the attention of many Internet marketing companies. Promising tools along the lines of these should have the focus of various companies, fishbat included, and others may agree.

It's easy to look at this program and see that it might very well be similar to Amplify. However, Amplify was built primarily for larger businesses along the lines of McDonalds and American Express. On the other hand, there is more variety to be had with Promoted Video, which seems to be great for companies without much notoriety associated with them. To say that this program has more potential behind it, in this regard, would be an understatement.

A particular perk that caught my eye, in regards to Promoted Video, is the Cost Per View - or CPV - model implemented by Twitter. For those not in the know, CPV means that advertisers pay only when a user has clicked on the video and played it. To me, it's a fair model and one that stands as strong, provided the correct logistics and proper coding is put into place. Nonetheless, it shows that Promoted Video is designed for legitimate user engagement; only those who draw in viewers, in theory, can maximize Promoted Video.

One has to wonder if Promoted Video be able to prove itself over the course of time. Even though it's very likely that it can help matters on a short term basis, it's clear that many will be curious as to how it can operate in the long term. Nonetheless, I see potential in Promoted Video and, if successful, it could be yet another tool companies can take advantage of. It's just a matter of assessing what its value is and how easy it can prove to be, for any company, to use.




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