When you are doing online advertising, especially on Facebook, you are going to consider what is called the click through rate. Otherwise known by the acronym CTR, it is the measure of how many people actually click through your link to the landing page for your product or service. A higher the click through rate, the more likely you will generate more revenue when people actually purchase your product or service. Lower click through rates are indicative of advertisements that are not well presented, or perhaps your targeted audience is not that interested in what you have to sell. A recent study on mobile retargeted news feed ads has clearly shown that the CTR is much higher than it should be.
Since the news feed ads are being presented right on the phones, they are able to monitor more and more along with generating a lot of clicks. People are willing to click on the ads when it comes onto their phones and this willingness is being tapped into by people. Everyone wants to get a piece of this pie before it goes out of control. The best part about these mobile ads has to do with the amount of ads being out there in comparison to the actual click through rate.
If you are surfing on Facebook everyday, you have more than likely seen news feed ads. Your newsfeed is where all the stories and posts that people connected to your Facebook site will be shown, allowing you to monitor what they are doing every day. There are advertisements that you can place in the newsfeed, something that many people do because they know how much attention is placed on Facebook news feeds. Retargeted news feed ads are some of the best types of advertisements that you can run, something that works very well with mobile advertising. In fact, a recent study showed that even though mobile made up just over 6 1/2% of the retargeted news feed ads that are used, over 8% of the overall clicks that are attributed to news feed ads actually resulted from mobile advertising.
Good News For AdRoll
When you look at the actual numbers for retargeted news feed ads on Facebook, specifically for mobile advertising, the numbers are not that impressive. They only make up about 7% of all of the impressions on that advertising network, yet it does have quite a high CTR.
The best way to determine whether or not this type of advertising will work for your products and services is to simply create some campaigns and see what happens. Remember, on a mobile phone, people are more likely to tap on an ad then they would be on their computer simply because that's what we do on our smart phones. The only way that you can determine if a campaign is popular because of interest, even if the advertising is retargeted, is to look at your conversion rates, and the audience you are targeting, to make a final assessment. The success of AdRoll, and retargeted ads, does look promising, and should certainly be a consideration for those marketing on Facebook today.
Since the news feed ads are being presented right on the phones, they are able to monitor more and more along with generating a lot of clicks. People are willing to click on the ads when it comes onto their phones and this willingness is being tapped into by people. Everyone wants to get a piece of this pie before it goes out of control. The best part about these mobile ads has to do with the amount of ads being out there in comparison to the actual click through rate.
If you are surfing on Facebook everyday, you have more than likely seen news feed ads. Your newsfeed is where all the stories and posts that people connected to your Facebook site will be shown, allowing you to monitor what they are doing every day. There are advertisements that you can place in the newsfeed, something that many people do because they know how much attention is placed on Facebook news feeds. Retargeted news feed ads are some of the best types of advertisements that you can run, something that works very well with mobile advertising. In fact, a recent study showed that even though mobile made up just over 6 1/2% of the retargeted news feed ads that are used, over 8% of the overall clicks that are attributed to news feed ads actually resulted from mobile advertising.
Good News For AdRoll
When you look at the actual numbers for retargeted news feed ads on Facebook, specifically for mobile advertising, the numbers are not that impressive. They only make up about 7% of all of the impressions on that advertising network, yet it does have quite a high CTR.
The best way to determine whether or not this type of advertising will work for your products and services is to simply create some campaigns and see what happens. Remember, on a mobile phone, people are more likely to tap on an ad then they would be on their computer simply because that's what we do on our smart phones. The only way that you can determine if a campaign is popular because of interest, even if the advertising is retargeted, is to look at your conversion rates, and the audience you are targeting, to make a final assessment. The success of AdRoll, and retargeted ads, does look promising, and should certainly be a consideration for those marketing on Facebook today.
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