There was a rumor recently on Bloomberg that Zillow, the real estate information company, was going to purchase it's chief rival company, Trulia. Then the rumor was proven to be true, when the board at Trulia approved a $3.5 billion stock deal. It amounts to a stock transaction for that amount.
However, Zillow doesn't plan to eliminate or absorb Trulia. They intend to continue on with Trulia as it was before. Both sites will contain their current design, and many of Trulia's employees will retain their position. Why isn't Zillow opting to merge the two sites? Apparently, the amount of visitors who go to both sites is small. Each site attracts its own audience, and Zillow doesn't want to risk alienating the Trulia audience. Instead, they want to profit off the customers they were once unable to track.
This can be a very good thing for the consumer because they are offered more. They get a stronger company and are able to receive more benefits from them. It also shows that the company that was able to buy other companies is going to be around for a long time.
A lot of people use sites like Zillow to figure out how much property costs and which properties are for sale. It is an easy way to look things up. You can go to the website or you can use the app. If you are looking for a house to buy you will use it to get an idea about a home or even the neighborhood you want to move in to. It is a great way to keep tabs on the houses and see what they are doing. It gives you a little more information than a regular real estate site would.
For now, Zillow's primary plan is to cut costs and save money. However, it's likely they'll make even more big deals in the future. It'll be interesting to see what's in store for this real estate company. They now have a very unique place in the real estate world.
Data shows that each site has its own audience, and the overlap between the two is quite limited. Zillow believes it's more valuable to maintain these two distinct brands. This will allow customers to continue to use the popular Trulia app, and will allow everyone to have the real estate searching experience they prefer. This move is part of a wider plan for Zillow to become an owner of a variety of real estate companies. Zillow has also acquired a New York City real estate site, and plans to buy additional sites and companies in the future. They desire to build a portfolio of distinct properties.
However, Zillow doesn't plan to eliminate or absorb Trulia. They intend to continue on with Trulia as it was before. Both sites will contain their current design, and many of Trulia's employees will retain their position. Why isn't Zillow opting to merge the two sites? Apparently, the amount of visitors who go to both sites is small. Each site attracts its own audience, and Zillow doesn't want to risk alienating the Trulia audience. Instead, they want to profit off the customers they were once unable to track.
This can be a very good thing for the consumer because they are offered more. They get a stronger company and are able to receive more benefits from them. It also shows that the company that was able to buy other companies is going to be around for a long time.
A lot of people use sites like Zillow to figure out how much property costs and which properties are for sale. It is an easy way to look things up. You can go to the website or you can use the app. If you are looking for a house to buy you will use it to get an idea about a home or even the neighborhood you want to move in to. It is a great way to keep tabs on the houses and see what they are doing. It gives you a little more information than a regular real estate site would.
For now, Zillow's primary plan is to cut costs and save money. However, it's likely they'll make even more big deals in the future. It'll be interesting to see what's in store for this real estate company. They now have a very unique place in the real estate world.
Data shows that each site has its own audience, and the overlap between the two is quite limited. Zillow believes it's more valuable to maintain these two distinct brands. This will allow customers to continue to use the popular Trulia app, and will allow everyone to have the real estate searching experience they prefer. This move is part of a wider plan for Zillow to become an owner of a variety of real estate companies. Zillow has also acquired a New York City real estate site, and plans to buy additional sites and companies in the future. They desire to build a portfolio of distinct properties.
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