Food content videos are big with Millennials as they are proving to be avid fans of the culinary delights on video. Their interest in the foodies is proving to be a marketing bonanza. The 18 to 34 year-olds are watching 30 percent more food videos than any other group of demographics, according to Google and they are directly responsible for helping to drive a growth of 280 percent in the subscriptions for the food channels over the past 12 months.
A 59 percent growth in the content of YouTube's food and recipe content has been the result of this group's interest, as the social engagement, likes, shares, and commenting, has jumped markedly. The Millennial moms and dads also buy the products that that see on YouTube and learn more about and how to prepare recipes from them. Of the moms, 68 per cent of them buy the products the see on the videos, while 42 percent of the dads follow suit.
Many of the brands are finding great success by focusing their ad campaigns around the topics and content relating to the food shown on the videos. After all, the Millennials are simply adapting to a good thin. They lead busy lifestyles, with raising their families and pursuing their careers, and a video presentation is how they receive much of their information anyway. Has anyone ever heard of a webinar?
The allure of YouTube is simply that more information can be given in a more informative and real life manner, by showing how to accomplish things, as in this case, how to prepare a meal. It is much easier to show someone how to prepare a Thanksgiving dinner, than it is for them just to read about it.
New research tells us that these folks are fueling the foodie culture and they like the ease of learning and procuring from YouTube. They are loyal to brands, passionate, and become highly engaged. No longer are they so much inspired by the cookbook mentality, as they are by "seeing the recipe prepared in action" by the YouTube video.
No matter the reason for millennials flocking to food channels on YouTube, it goes to show that there is a huge market for it out there. People trying to start a YouTube channel should take heart to consider making food the focus of their videos. It's a heavy growth sector, and that alone could mean thousands of dollars.
A 59 percent growth in the content of YouTube's food and recipe content has been the result of this group's interest, as the social engagement, likes, shares, and commenting, has jumped markedly. The Millennial moms and dads also buy the products that that see on YouTube and learn more about and how to prepare recipes from them. Of the moms, 68 per cent of them buy the products the see on the videos, while 42 percent of the dads follow suit.
Many of the brands are finding great success by focusing their ad campaigns around the topics and content relating to the food shown on the videos. After all, the Millennials are simply adapting to a good thin. They lead busy lifestyles, with raising their families and pursuing their careers, and a video presentation is how they receive much of their information anyway. Has anyone ever heard of a webinar?
The allure of YouTube is simply that more information can be given in a more informative and real life manner, by showing how to accomplish things, as in this case, how to prepare a meal. It is much easier to show someone how to prepare a Thanksgiving dinner, than it is for them just to read about it.
New research tells us that these folks are fueling the foodie culture and they like the ease of learning and procuring from YouTube. They are loyal to brands, passionate, and become highly engaged. No longer are they so much inspired by the cookbook mentality, as they are by "seeing the recipe prepared in action" by the YouTube video.
No matter the reason for millennials flocking to food channels on YouTube, it goes to show that there is a huge market for it out there. People trying to start a YouTube channel should take heart to consider making food the focus of their videos. It's a heavy growth sector, and that alone could mean thousands of dollars.
About the Author:
Seamless Secure is a news review site that reveals the truths & myths by providing a Seamless Secure Review.
No comments:
Post a Comment