Wednesday, February 19, 2014

Become Successful With Video Marketing Tips And Tricks

By Gaye Waltzer


Do you wish that there was a way to promote your business while making use of visuals? If so, then you're in luck, as there is one technique that you may be interested in trying. The technique is called video marketing and through the following article, you'll learn how to use it through an array of tips.

If you want your videos to go viral, it's vital that you create solid content. Your videos don't have to be the most professional to get a lot of views. People will sit through a mildly boring video if the information is relevant. Still, you want to buy the best camera you can afford.

You should create a video to document your typical day at work to give your customers an idea of how products are created and shipped. Introduce your colleagues, show your workspace and follow the different steps you go through to complete an order. The goal of this short documentary is to convince viewers that you are a trustworthy professional.

Videos should not be too long. If you want to show how to use your product, you can use around 20 minutes. Should your video focus on current deals or general updates about the business, you should keep them much shorter.

Consider running a contest where your customers submit videos they've created for your company, and then run those videos periodically in place of your own. Customers love to see their name in lights, and these great pieces of art will help promote your company and may even become viral over time.

If you are hosting the video on your website, have a subscription form for your mailing list right below the video. If someone watching your video wants more information about the video topic, the sign-up form is staring them right there in the face.

Consider running a contest where your customers submit videos they've created for your company, and then run those videos periodically in place of your own. Customers love to see their name in lights, and these great pieces of art will help promote your company and may even become viral over time.

Post your videos to a host of different sites. While YouTube should be your number one choice, don't rely on it entirely. Other sites, like Break and Vimeo, could all be beneficial to you. You may even be able to find a site that caters to your type of business.

Place your video content on YouTube and link it back to your website. This can help your video be seen by a wide audience and potentially get shared and moved to the front page. The kind of exposure that YouTube provides, partly because it is owned by Google, is huge.

You know more about video marketing now, so you've got to make some videos! Don't just use these tips though. There are lots of things you can still learn about this form of marketing. The more knowledge you have, the better videos you will create for your marketing campaign.




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